Mednet

Growth Marketing Lead

New York City, NY, USA · Senior

Sponsorship not specifiedDetected 36 days ago

RESTA/B TestingGoogle AnalyticsGrowth MarketingPerformance MarketingOutbound Sales

About the role

You'll figure out where physicians are, what makes them register, and how to turn a name on a list into a verified, active member.
Mednet isn't a product you grow with discounts or urgency.
Physicians are skeptical and fiercely protective of their time.

Own top-of-funnel growth: how physicians discover Mednet, why they register, and how many of them do
Build acquisition campaigns that speak credibly to physicians, including specialty-level targeting and positioning that matches how doctors think about their own practice
Own the messaging and creative direction for acquisition, the kind that gets a skeptical, time-constrained professional to stop and pay attention.
You'll have creative support, so this is about strategy and sharp instincts more than producing every asset yourself
Partner with the lifecycle and product teams to hand newly acquired physicians cleanly into onboarding, so growth doesn't stop at registration
You'll own acquisition strategy end to end, with the autonomy and the accountability that come with it.
You can build a funnel report, read it, and act on it without waiting on a data team
The ability to operate with real autonomy on a small, fast-moving team, setting your own priorities and owning the outcome

Comfort with analytics and attribution.
Experience marketing to credentialed or high-trust professional audiences (physicians, attorneys, financial advisors, and the like), where adoption depends on relevance and credibility rather than discounts or scale.
Hands-on experience with paid channels (Meta, Google, LinkedIn) and the conversion tracking behind them
Comfort in analytics tools like Google Analytics, Mixpanel, or Amplitude

Find and test new acquisition channels (paid, organic, referral, partnerships, outbound, content) and lean into what works while cutting what doesn't
Run a high-velocity experimentation program across messaging, audiences, creative, and channels, with a clear read on what each test actually taught you
Run our email acquisition engine.
A large pool of physician contacts, an active invite program, and a free newsletter all feed registrations today.
You'll make them smarter through segmentation and personalization at scale, so the right physician gets the right reason to join
Work with data to instrument the funnel, define the events and sources you need, and report honestly on cost, conversion, and the quality of the physicians you bring in
5+ years of growth, acquisition, or performance marketing experience, ideally at an early-stage startup where you wore several hats at once
A track record of finding and scaling acquisition channels from scratch, not just optimizing a single channel that was handed to you

Mednet is a free, physician-only community built to answer the complex clinical questions that define everyday practice.

Experience marketing to physicians or other healthcare professionals specifically

This listing is sourced directly from Mednet's careers page and normalized into a canonical job model.