AppViewX

Senior Product Marketing Manager

US · Senior

Sponsorship not specifiedDetected 13 days ago

Agentic AIProject ManagementSalesCustomer SuccessUnityResearchLeadershipPublic Speaking

About the role

This is an individual contributor role where you will define positioning, messaging, sales enablement, and content for an emerging category without an established playbook.

Own messaging, positioning, and product narratives for Agent Identity Security, and support broader AppViewX solutions and key capabilities as needed.
Create sales enablement content such as pitch decks, solution briefs, battlecards, talk tracks, objection handling guides, sales plays, FAQs, and customer-facing assets.
Partner with sales teams to understand buyer pain points, deal challenges, competitive pressure, and content needs across different stages of the sales cycle.
Support product launches by working closely with Product Management, Project Management, Marketing, and cross-functional teams on launch messaging, content, enablement, and internal readiness.
Work with the marketing team to support campaigns, events, webinars, and integrated programs with persona-relevant messaging and content.
Build and maintain competitive intelligence, including competitor positioning, battlecards, win/loss insights, market trends, and differentiation points.
Collaborate with Customer Success and customer-facing teams to capture customer use cases, outcomes, stories, and feedback that can inform content and messaging.
Develop compelling presentations, web copy, product collateral, campaign content, webinar, and enablement materials that communicate the product story clearly.
Partner with executive leaders on Agent Identity Security go-to-market strategy, investor-level narratives, and high-profile customer and analyst conversations.

7+ years of product marketing or related experience in enterprise technology or cybersecurity.
Bachelor's degree in a relevant field.
We care more about what you have done than where you went to school.
You have launched something from scratch and can walk us through how you did it.
You know the AI security space, or you know identity security well enough to get up to speed fast on how AI is changing it.
You can take something technically complex and make it land with a CISO.
You are a confident presenter.
You have built workflows that make you meaningfully faster at competitive research, content creation, or market analysis.
You know the AI security space, or you know identity security well enough to get up to speed fast on how AI is changing it. Either works. Both is great.
You have worked directly with senior executives and customers.
You are a confident presenter. Whether it is a webinar, a customer briefing, or an industry event.
AI tools are already part of how you work, not something you are planning to explore. You have built workflows that make you meaningfully faster at competitive research, content creation, or market analysis.
You follow what is happening in AI and security closely enough to have an opinion.
Bonus Points (Impress Us):

You have built an AI-powered workflow for something most people still do manually, and you can show us what it produces.
You have a point of view on what AI agent security means for enterprise risk, and you can articulate it without a slide deck in front of you.
You have marketed a product in a category that did not fully exist yet and helped define what it means.
United States (SF Bay Area preferred
Austin or Boston considered for the right candidate)
As enterprises deploy AI agents at scale, AppViewX gives security teams the visibility, governance, and control to do it safely.
If these values resonate with you, you'll likely feel at home here.

afford equal employment opportunities to all employees regardless of race, color, national origin, ancestry, religion, citizenship status, gender, gender expression or identity, sexual orientation, age, marital status, m

This listing is sourced directly from AppViewX's careers page and normalized into a canonical job model.