Keenfootwear

Director, NA Wholesale Marketing, Utility

Portland, OR · Director

Sponsorship not specified$170k-$180kDetected 8 days ago

CompensationResearchLeadershipCommunication

About the role

The role aligns cross-functional stakeholders and translates enterprise priorities into scalable wholesale strategies, ensuring consistency, effectiveness, and long-term growth across markets.
Oversees traffic-driving activations, in-store point of purchase programs, digital account campaigns, staff education, and store-level events from concept to completion.
Synthesizes insights from social media, digital analytics, and sales trends to inform strategy and influence senior leadership decisions.

The Director, North America (NA) Wholesale Marketing defines and leads wholesale marketing strategies that support product and business objectives.
Creates and owns the North America wholesale Marketing playbook, leading managers, direct reports, and cross-functional teams to deliver on KPI's and broader business objectives.
Defines North America-focused wholesale marketing strategies and programs that drive traffic, revenue, and consumer engagement across varying markets.
Establishes and evolves wholesale program best practices and operating procedures to drive consistency and scalability.
Why Work at KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure.

Bachelor's Degree in Marketing or related field required.
Minimum eight (8) years of experience in digital marketing/general marketing required.
Knowledge, Skills, and Abilities
Strong communication skills with the ability to influence senior leadership and align cross- functional stakeholders.
Travel Required: Yes, up to 30% of the time.
Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
Proven enterprise-level strategic expertise in integrating online and mobile channels to drive awareness, engagement, and conversion at scale.
Ability to define and scale omni-channel wholesale and DTC toolkits that drive sell-in and sell- through across markets.
Extensive experience leading digital marketing strategies with accountability for performance and outcomes.
Ability to translate emerging digital trends into strategies that drive engagement and revenue growth.
Strong vendor and agency leadership, ensuring delivery against strategic, budget, and performance goals.
Proven ability to lead in fast-paced, ambiguous environments, establishing focus and scalable ways of working.
Ability to set strategic direction and drive execution through teams.
Base Salary: $170,000 - $180,000

This range represents the low and high ends of this position's anticipated base salary range.
The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location.
Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.
$170,000 - $180,000

By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.

Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure.
Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces.
KEEN strives to show the world through its products and its actions that a business for good can actually be good for business.
Fuerst Group, KEEN, and Chrome are equal opportunity employers.
We value an inclusive and diverse community.
Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

This listing is sourced directly from Keenfootwear's careers page and normalized into a canonical job model.