Newsela

Director, Revenue Marketing (Remote, US)

Remote - US · Director · Contract

Sponsorship not specifiedDetected 36 days ago

LeadershipCollaborationMentoringWriting

About the role

Serve as the senior leader responsible for aligning Revenue Marketing priorities with company growth objectives and broader go-to-market strategy.

Lead, develop and scale a high-performing demand generation and field marketing team, cultivating a culture of accountability, innovation, and continuous improvement.
Provide coaching, professional development, and clear success metrics to enable your team to deliver meaningful impact at scale.
Oversee vendor/agency relationships and coordinate in-house and outside marketing support
Own marketing-sourced and marketing-influenced pipeline targets, velocity, and pipeline-to-revenue conversion, driving performance across the full lifecycle
Partner with Sales leadership to establish pipeline goals, forecast performance, identify growth opportunities, optimize funnel conversion rates, and maximize return on marketing investment.
Drive impact by selectively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns as inputs to revenue strategy, not as the end goal
Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership
Partner with Product Marketing to implement engaging and effective messaging across campaign channels
Collaborate with creative, content, channel and operational team members on content, campaign and channel effectiveness
Implement lead nurturing programs with Marketing Operations to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales

You have experience defining an integrated, multi-channel demand marketing strategy and are looking for deeper ownership of the full demand strategy and program
You are passionate about revenue marketing and love working collaboratively to launch the best version of a campaign
You have +2 years of people leadership experience managing a team
You have a demonstrated understanding of the MarTech landscape.
You have strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
You are meticulously organized with an ability to work and demonstrate grace under pressure

Guide your team's development of annual/quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to marketing KPIs and revenue targets.

Comprehensive medical benefits with employer contribution to premiums and to HSA accounts.
Additional benefits such as gym reimbursement, pet insurance, free access to the

This listing is sourced directly from Newsela's careers page and normalized into a canonical job model.