d3security
Demand Generation Manager (Paid Media & ABM)
Vancouver, British Columbia
Sponsorship not specifiedDetected 20 days ago
CybersecuritySOC OperationsGoogle AdsEmail MarketingHubSpotGoogle AnalyticsGrowth MarketingPerformance MarketingResearchLeadershipCommunicationCollaboration
About the role
- We're hiring a Demand Generation Manager whose primary mandate is to dramatically increase qualified demo requests - doubling and tripling them - through paid media, ABM, retargeting, email, and digital campaigns.
- Operate and improve marketing automation and campaign infrastructure
- Monitor funnel performance and continuously improve CPL, conversion rates, and pipeline contribution
Responsibilities
- You'll work directly with the VP of Marketing to drive campaign strategy, audience targeting, funnel performance, attribution, and pipeline growth for enterprise cybersecurity buyers.
- Drive qualified demo requests as the primary success metric - with a mandate to double and triple demo volume
- Own and optimize LinkedIn Ads and Google Ads campaigns end-to-end
- Build and execute ABM and intent-driven marketing campaigns
- Develop audience segmentation, retargeting, and nurture strategies
- Manage campaign targeting, conversion tracking, attribution, and reporting
- Collaborate with content and sales teams on campaign strategy
- Support webinar, virtual event, and field marketing campaigns when needed
Requirements
- 3-7 years in B2B demand generation, growth marketing, or performance marketing
- Strong hands-on experience with:
- Experience managing budgets, reporting, and performance metrics
Nice to have
- Vancouver, BC (preferred)
- D3 is Security Hyperautomation for the AI Age.
- Our AI-powered hyperautomation platform automates security operations and security engineering work, freeing the minds of analysts and engineers from toil, noise and repetition.
- Cyber Security and SOC teams from top enterprises and brands already use D3, as do many forward-thinking MSSP and MDR firms.
Skills
- Analyze campaign performance using HubSpot, Google Analytics, LinkedIn Campaign Manager, and related tools
Benefits
- Bonus Experience
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