Citi
SEM Budget Operations Specialist, Paid Search Activation
New York New York United States · Full-time
Sponsorship not specified$78k-$109kDetected 22 days ago
SEMGoogle AdsBrand StrategyFinancial ModelingForecastingBudgetingExcelProcurementCommunication
About the role
- Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
- If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
Responsibilities
- Manage end-to-end budget pacing across paid search campaigns on a daily, weekly, and monthly basis to ensure spend aligns with forecasts, purchase order constraints, and approved allocations.
- Own the full invoicing process across all paid search platforms and vendors, covering invoice validation, discrepancy resolution, and payment coordination to maintain financial accuracy.
- Lead monthly and quarterly reconciliation cycles, ensuring alignment between platform spend data, vendor invoices, and internal financial records.
- Identify and implement opportunities to streamline budgeting, invoicing, and reconciliation workflows through automation and tooling, improving the efficiency and scalability of financial operations.
- Demonstrated ability to own end-to-end invoicing and reconciliation processes, including invoice validation, discrepancy resolution, accruals, and coordination with Finance and external vendors.
- Familiarity with workflow automation or tooling that supports financial operations, reconciliation, or reporting at scale.
- Sitting within the Paid Search Activation team, this role is central to ensuring every dollar of paid search investment is accurately tracked, reconciled, and optimised to support agile, data-informed decisions across campaigns and business lines.
- You will collaborate closely with Strategy, Ad Operations, Finance, and external vendors to deliver financial accuracy and operational control in a fast-paced, highly regulated environment.
- The opportunity to work alongside Strategy, Ad Operations, Finance, and vendor teams, building broad expertise and strong professional relationships across the business.
Requirements
- 2-5 years of experience in budget operations, financial management, or media operations within a digital marketing or advertising environment.
- Advanced proficiency in Excel or Google Sheets, with hands-on experience building and maintaining financial models for pacing, forecasting, and reconciliation.
- Practical experience with advertising platform billing systems, including Google Ads, Microsoft Ads, or SA360, combined with familiarity with procurement processes, purchase order management, and month-end close.
- A Master's degree in a relevant field such as Finance, Business, or Marketing.
Skills
- View Citi's EEO Policy Statement and the Know Your Rights poster.
Compensation
- $78,320.00 - $109,280.00
- In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.
- Available offerings may vary by jurisdiction, job level, and date of hire.
- Please see the requirements listed above. ------------------------------------------------------
- For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------
- Most Relevant Skills
Benefits
- Access to learning and development opportunities that support your growth in financial operations, digital marketing, and cross-functional stakeholder management.
- Competitive financial wellbeing benefits as part of Citi's broader employee offering, supporting your long-term financial security.
This listing is sourced directly from Citi's careers page and normalized into a canonical job model.