Swbc
Digital Marketing Specialist (Onsite)
San Antonio, TX
Sponsorship not specifiedDetected 13 days ago
HTMLSEOGoogle AdsEmail MarketingContent MarketingCRMOutbound SalesLeadershipCommunicationMicrosoft Office
About the role
- Works alongside the Marketing Analyst to pivot marketing campaign executables.
- Responsible for the management and maintenance of content on swbc.com and the company's other related corresponding internet sites (i.e. swbcmortgage.com).
- If you nerd out over digital marketing strategy, user/website behavior, and analytics, we'd like to meet you.
Responsibilities
- SWBC is seeking a talented individual to assist and support the digital team in maintaining and managing all digital assets, including SWBC's web presence, marketing automation system, digital platforms, and delivery vehicles for digital advertising assets.
- Takes strategic direction from Digital Marketing Manager on how/when to implement marketing automation, paid adverting, retargeting, search engine optimization, workflow/lead nurturing, and inbound/outbound marketing strategies and tactics.
- Completes daily requests from the business to perform daily maintenance tasks on digital assets.
- Works closely with the Social Media Team to ensure cohesiveness across social media activities as they pertain to the digital landscape that are intended to drive traffic to external-facing websites, in an effort to identify Marketing Qualified Leads (MQLs) by the lead nurturing methodology.
- While the daily tasks will help support campaigns that have a social component, there will be no direct social media work for this role.
Requirements
- Bachelor's Degree in Marketing from a four-year college or university required.
Skills
- Works hand-in-hand with marketing management to ensure site meets company standards and overall strategy.
- Performs all other duties as assigned.
Compensation
- Competitive overall compensation package
This listing is sourced directly from Swbc's careers page and normalized into a canonical job model.