Umusic

Manager, Fan Engagement UM Latino

Miami Beach, Florida

Sponsorship not specified$72k-$81kDetected 19 days ago

Project ManagementCRMCommunication

About the role

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
For more information, please click on the following links.

We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
This role sits at the intersection of music marketing, community building, data, content, and culture.
They will develop strategies that deepen artist-fan relationships, drive audience growth, support release campaigns, and turn casual listeners into active, loyal communities.
Develop and execute fan engagement strategies for artist campaigns, including album releases, singles, tours, anniversaries, and special projects.
Build and manage artist fan communities across platforms such as Instagram, TikTok, YouTube, Discord, WhatsApp, Reddit, X, Facebook Groups, email, SMS, and other emerging channels.
Create and coordinate direct-to-fan activations, including exclusive content, listening parties, contests, fan challenges, pre-save campaigns, UGC moments, merch/ticket offers, and surprise-and-delight initiatives.
Support artists and managers with community messaging, fan communication calendars, and platform-specific best practices.
Collaborate with content and creative teams to develop assets that encourage participation, sharing, conversation, and repeat engagement.

3-5 years of experience in music marketing, digital marketing, community management, social media, CRM, audience development, or fan engagement.
Strong understanding of record label campaign cycles, artist development, streaming platforms, social platforms, and direct-to-fan marketing.
Experience managing online communities or fan-facing campaigns for artists, entertainment brands, creators, or culture-led brands.
Ability to interpret data and translate insights into creative, actionable fan strategies.
Excellent written communication skills, with the ability to adapt tone and voice across artists, genres, and fan communities.
Deep knowledge of social platforms, fan behavior, internet culture, and music trends.
The ideal candidate understands how fans discover, share, and connect with music today.
Maintain a strong understanding of music fandom, youth culture, digital communities, creator ecosystems, and emerging fan platforms.

Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
10 Company Holidays (including Juneteenth and Wellbeing Day)
Generous paid parental leave for every type of parent

We are UMG, the Universal Music Group.
We are the world's leading music company.
In everything we do, we are committed to artistry, innovation and entrepreneurship.
We are seeking a Fan Engagement Manager to help build, nurture, and activate artist fan communities across digital platforms, social channels, CRM, streaming, and direct-to-fan ecosystems.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

This listing is sourced directly from Umusic's careers page and normalized into a canonical job model.