Formic Labs

Formic Labs

Automation Sales Manager

Richmond, VA · Full-time

Sponsorship not specified$110k-$160kDetected 2 days ago
AccessibilitySalesforceCRMSalesRobotics

About the role

  • As an Automation Sales Manager, you will be responsible for revenue growth and market expansion within your territory.
  • Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts
  • Advance opportunities through the full sales cycle from prospecting to contract execution

Responsibilities

  • Own and execute a regional territory strategy to drive pipeline growth and revenue attainment
  • Develop tailored automation solutions in partnership with Solutions and Engineering teams
  • Build and maintain executive-level relationships across plant, operations, and ownership stakeholders
  • Maintain accurate CRM data, pipeline visibility, and forecast accuracy
  • Fully funded by Formic, offering support when you need it most
  • We're building this company from the ground up, and every person we hire has an outsized impact on our culture, performance, and trajectory.
  • Fearless Optimism: You make bold bets and default optimistic. You believe in the mission, aren't paralyzed by risk, and fear inaction more than failure. You see ambiguity as opportunity and bring energy to building what doesn't yet exist.
  • Create the Magic: You absorb complexity so customers don't have to. Whether your customer is external or internal, you focus on delivering experiences that are clear, fast, value-added, and outcome-driven. You don't say "not my job." You make things work.
  • Seek Truth: You think from first principles. You value data over ego and strong opinions loosely held. You're willing to challenge assumptions, including your own, in pursuit of the best answer.
  • One Formic: You operate without silos. You practice radical helpfulness, document clearly, and make clean handoffs. You assume positive intent and prioritize team success over individual credit.

Requirements

  • Proven success in full-cycle B2B sales with consistent revenue attainment
  • Experience owning and growing a geographic territory independently
  • Strong understanding of manufacturing operations and industrial buying processes
  • Ability to navigate multi-stakeholder buying committees and technical decision makers
  • Analytical mindset with the ability to quantify value and clearly communicate ROI
  • Proficiency with Salesforce or comparable CRM systems
  • Willingness and ability to travel up to approximately 75 percent within the assigned region
  • Comfort operating in a fast-growth environment with evolving processes and priorities
  • You have a bias to action.

Skills

  • At Formic, fairness and transparency are at the heart of our hiring process.

Compensation

  • Formic's pay and equity packages are thoughtfully benchmarked against peer companies at a similar growth stage.
  • $110,000 - $160,000 USD

Benefits

  • That's why we offer a comprehensive benefits and perks package for full-time, U.S.-based team members, including:
  • FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid
  • Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors
  • Paid Parental Leave Program: Up to 12 weeks of paid parental leave
  • Company-sponsored 401(k): Invest in your future with our company-facilitated retirement savings plan
  • Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses
  • Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup

Company info

  • Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.
  • We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.
  • Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.
  • About the team:
  • Invest in your future with our company-facilitated retirement savings plan
  • Formic is on a mission to reshape American manufacturing by making automation accessible to every factory.
  • As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.
  • We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution.
  • By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.
  • Formic's Sales Team drives adoption of automation across SMB and mid-market manufacturing.
  • The team partners closely with Engineering, Solutions, and Customer teams to educate manufacturers, develop territory strategies, and build pipeline through disciplined outreach and consultative selling.
  • While each team member brings unique strengths and perspectives, we look for people who align with our Operating Principles and embody them in action.
  • If this sounds like you, Formic may be the right place for you!

Equal opportunity

  • Employment:
  • Formic is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions are based on a person's merit, business needs, and role requirements. If you require further accommodations or have questions regarding accessibility of our roles, please reach out to careers@formic.co.
  • At Formic, fairness and transparency are at the heart of our hiring process. We use AI-powered tools in some interviews to help our teams evaluate candidate responses, but all final hiring decisions are made by humans. You can learn more about how AI is used in our recruitment process by reviewing our AI Hiring Disclosure linked here.
  • Formic is an equal opportunity employer.
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This listing is sourced directly from Formic Labs's careers page and normalized into a canonical job model.