Gen Digital Inc.

Gen Digital Inc.

Sr Product Marketing Manager – Norton Americas

USA - New York, NY · Senior

Sponsorship not specifiedDetected 56 days ago
SalesCadenceResearchLeadershipCommunicationCollaboration

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odds of building a lasting career here

42Risky
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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Employer immigration record

from this employer's Department of Labor filings

Green-card follow-through: 100%

Of 7 labor certifications old enough to have been used, 0 expired without the employer filing the next step. Median time from filing to decision: 486 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

Files H-1B transfers

6 transfer filings in the last year, covering 6 workers. Median labor-condition decision: 8 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • This is a high-impact, high-visibility role at the center of Norton's most consequential launches, campaigns, and market moments.
  • This is a hybrid role based in our NYC office.

Responsibilities

  • Own end-to-end GTM strategy and execution for major Norton product launches in the Americas - from positioning and messaging through channel activation, launch sequencing, and post-launch measurement.
  • Lead feature naming and positioning for new Norton capabilities, ensuring every name and narrative lands with clarity, differentiation, and brand consistency.
  • Develop and maintain launch playbooks that enable the broader marketing and sales organization to activate with precision and speed.
  • Partner with the acquisition marketing team to ensure campaign creative, messaging, and audience targeting align with product positioning and customer insights.
  • Be the voice of the US customer inside the product and marketing organization - synthesizing research, behavioral data, support trends, and competitive intelligence into clear, actionable insight.
  • Maintain a real-time pulse on competitor positioning, market dynamics, and emerging consumer behaviors
  • Partner with research and analytics to build deep segmentation understanding, ensuring Norton's messaging resonates with the right audiences at the right moments.
  • Partner Sales Enablement
  • Serve as the primary product marketing point of contact for US partner and channel sales teams - translating product capabilities into sales-ready materials, narratives, and tools.
  • Ensure partner-facing messaging is accurate, compelling, and current - including pitch decks, battlecards, objection handling guides, and launch briefings.

Compensation

  • The annual base salary for this position is expected to be between $175,000 and $200,000.
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This listing is sourced directly from Gen Digital Inc.'s careers page and normalized into a canonical job model.