Agebold

Growth Marketing Manager (Content)

Los Angeles, California, United States · Contract

Sponsorship not specified$100k-$115kDetected 27 days ago

Data ScienceLLMsSEOContent MarketingWritingGrowth MarketingResearch

About the role

Bold is on a mission to close the gap between healthspan and lifespan for older adults -- we're changing the narrative around aging and helping people live healthier, longer lives.
This person will strategically deploy content across the member journey, including acquisition (SEO) and lifecycle content.
Stand up an AEO and LLM visibility practice so Bold surfaces in AI Overviews and across LLM-driven discovery, growing quickly with this evolving channel

Set baselines and own reporting across organic traffic, rankings, AI visibility, and conversion, then double down on what works
Create content that compounds across the full member lifecycle, not just top-of-funnel acquisition
Own organic social as an extension of the organic engine, growing reach and pulling the right audiences into the funnel
Own key web pages and positioning assets, keeping them accurate and compelling as the product and audience deepen
Design and run tests across social, search, and other channels that help Bold reach new audiences and grow our membership.
Find new ways to utilize Bold's enormous content library and develop new content both on- and off-platform that can grow Bold's audience and market share
Take a creative, bold, exciting approach to growth - we're building a 100-year company that seeks to be the preeminent lifestyle brand for older people.
Every touchpoint you create ladders up to that goal.
Own keyword and topic research and build the content roadmap, finding the high-intent, high-opportunity topics that matter to older adults
You have built something from scratch on your own time (blog, newsletter, social audience) and can speak to its growth

You can connect any piece to a funnel stage, a retention goal, or a metric.
3-5 years of experience in content marketing, SEO, or growth marketing, with results you can point to.
You are not a data scientist, but you are not afraid of a dashboard.
Experience supporting GTM launches, partnership marketing, or channel-specific campaigns
You know the difference between a draft that needs your judgment and one that is ready to go, and you never let a tool make your writing sound like everyone else's.

We're committed to an inclusive, consistent, and equitable approach to compensation and anticipate that this position will earn between $100k-$115k.
The exact salary will depend on the relevant and transferable experience you bring to the role.

Not just clean and correct, but warm, clear, and built for a reader who is 65+ and navigating a health decision.
You have written for someone making a health decision and you know how different that is.
Help frame what Bold is and who it is for as the product evolves, including the clinic, the fitness program, and the companion care offering
Translate clinical and product complexity into clear, warm, benefit-driven language that resonates with a Medicare-age audience

At Bold we know that our people are indispensable to achieving our mission, and we are building an inclusive environment that enables everyone to do their best work.
In that spirit, we deliberately hire people from all walks of life - including, but not limited to, race, gender identity, sexual orientation and disability status.
If you're motivated by our mission and eager to contribute to our team and culture, we'd love to hear from you.
Take a creative, bold, exciting approach to growth - we're building a 100-year company that seeks to be the preeminent lifestyle brand for older people. Every touchpoint you create ladders up to that goal.
We are at an exciting stage of growth, as we expand to serve more Medicare members and build out our clinical services.

This listing is sourced directly from Agebold's careers page and normalized into a canonical job model.