Five9
Senior Audience Marketing Manager
United States (Remote) · Senior
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About the role
- Join us in bringing joy to customer experience.
- We celebrate diversity and foster an inclusive environment, empowering our employees to be their authentic selves.
- The right candidate treats campaign execution as a means to a pipeline outcome, not an end in itself.
Responsibilities
- Own and communicate the audience marketing strategy for an assigned industry vertical tied directly to Five9's account-based go-to-market model, spanning the entire lifecycle from net-new prospect to customer advocate.
- Own the marketing contribution to the vertical's pipeline in direct partnership with the Sales, Sales Development, and Customer Success/Account Management teams working the same account list.
- Build and run marketing programs into the vertical's existing customer base, driving engagement, expansion, and cross-sell with the same rigor applied to net-new pipeline.
- Participate in the vertical's pipeline cadence, reporting progress and gaps alongside the sales and customer success counterparts who own the same accounts.
- Know which competitors matter most for the vertical - build that differentiation into campaign messaging proactively, ensuring the marketing itself makes the case rather than leaving differentiation to be argued deal-by-deal in Sales conversations.
- Manage the marketing budget for the vertical - making deliberate trade-offs across prospect accounts, customer accounts, events, campaigns, and content.
- Strong written and verbal communication skills, with the ability to adapt core positioning for different personas and industries, and comfort working consistently from shared frameworks and proof points rather than developing messaging independently.
Requirements
- 8+ years of experience in B2B marketing, with direct accountability for pipeline or revenue outcomes.
- Bachelor's degree or equivalent experience.
Compensation
- Actual compensation packages are based on several factors that are unique to each candidate including, but not limited to: skill set, depth of experience, certifications, and specific work location.
Benefits
- Experience marketing into a regulated or compliance-heavy B2B industry - financial services, healthcare, government, or similar - is highly recommended.
Company info
- Five9 is a leading provider of cloud contact center software, bringing the power of cloud innovation to customers worldwide.
- Living our values everyday results in our team-first culture and enables us to innovate, grow, and thrive while enjoying the journey together.
- The more inclusive we are, the better we are.
This listing is sourced directly from Five9's careers page and normalized into a canonical job model.