insticator
Director, Demand Partnerships
United States - 100% Remote - US, New York, United States · Director
Sponsorship not specifiedDetected 20 days ago
Stakeholder ManagementSalesBusiness DevelopmentPipeline ManagementNegotiationSignal ProcessingResearchCommunicationCollaborationAdaptability
About the role
- This role sits within the US entity and reports to senior revenue leadership.
- You will be an external face of COOL at industry events, a credible voice in programmatic, and a key driver of our net-new demand revenue targets.
- Proactively source and open new demand relationships with DSPs and independent trading desks across North America and key global markets.
Responsibilities
- Build and manage a structured pipeline of prospective demand partners, moving opportunities efficiently from initial outreach through contract execution and first campaign activation.
- Lead all aspects of commercial negotiation, including deal structuring, pricing strategy, and contractual terms, in close partnership with legal and finance stakeholders.
- Develop and execute go-to-market strategies that align COOL's inventory proposition with the specific buying priorities and performance objectives of prospective demand partners.
- Leverage proof-of-concept deal frameworks - including private marketplace deals and curated deal structures - to demonstrate measurable value and accelerate partner adoption.
- Collaborate cross-functionally with yield, product, and ad operations teams to ensure seamless onboarding and partner satisfaction post-deal.
- Coming soon in 2026, COOL AI is a next-generation advertising platform that builds, buys, and optimizes digital ad campaigns faster and smarter using AI.
- We creatively integrate new elements in innovative combinations, fueled by our optimism to drive success.
- Our open-mindedness allows us to embrace new ideas and approaches, empowering us to lead our industry through bold initiatives.
- That's just part of the values that drive us to greatness.
Requirements
- 7+ years of experience in programmatic advertising, with a focus on demand-side partnerships, business development, or sales.
- Strong commercial acumen with experience in deal structuring, pricing, and contract negotiation.
- Comfort representing a company externally - at trade shows, conferences, and in client-facing settings.
- Experience at a supply-side platform (SSP), ad network, or publisher monetization business.
- Familiarity with CTV, mobile, or emerging programmatic channels.
- Experience working with legal and finance teams on complex commercial agreements.
- Required
- Proven track record of building and closing commercial relationships with DSPs, ATDs, or agency trading desks.
- Deep understanding of the programmatic ecosystem - RTB, PMPs, deal IDs, header bidding, and SSP/DSP dynamics.
- Demonstrated ability to build and manage a structured sales pipeline with consistent conversion velocity.
- Excellent communication, presentation, and stakeholder management skills.
- Preferred
- Existing relationships with programmatic buyers and trading desks in North American markets.
Compensation
- Own and deliver against a net-new demand revenue target on a quarterly and annual basis, with clear accountability for pipeline generation and deal closure.
- Competitive Salary
Benefits
- Health, Dental and Vision Insurance
- Annual Performance Bonus
- Flexible work schedule
- At the COOL company, we believe in creating a win-win environment where everyone benefits.
Company info
- We're defiant, and that's in our blood.
- Challenging the status quo is a central part of who we are.
- We're capable of much more than what others deem impossible.
- At the COOL company, we provide you with the autonomy and creativity needed to own your role.
- At the COOL company, we believe in being C.O.O.L.: Creative - we look to find solutions that others can't and new ways of doing things that are smarter, faster, better and more efficient.
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