LearnLux
Director of Enterprise B2B Marketing
New York, USA · Director
Sponsorship not specifiedDetected 54 days ago
A/B TestingGrowth MarketingPerformance MarketingSalesOutbound SalesBudgetingLeadershipCommunication
About the role
- This role will be highly focused on driving measurable business outcomes through performance marketing, funnel optimization, and scalable acquisition strategies.
- This role is highly analytical and revenue-oriented.
- You'll oversee campaign strategy, lifecycle marketing, content, events, digital marketing, and marketing automation while helping improve operational rigor, reporting, and team execution.
Responsibilities
- Own performance marketing strategy across paid, digital, lifecycle, and outbound channels with a focus on pipeline creation, CAC efficiency, conversion, and ROI.
- Develop and execute integrated go-to-market campaigns that align brand, content, events, partnerships, and lifecycle marketing to support revenue growth.
- Partner closely with Sales to improve lead quality, conversion, and funnel efficiency.
- Establish and optimize marketing KPIs tied directly to pipeline and revenue performance.
- Drive experimentation and continuous optimization across acquisition and nurture programs.
- Own and optimize campaign performance across the funnel, driving accountability for attribution, CAC efficiency, conversion rates, budget allocation, and marketing ROI.
- Partner with RevOps and Sales leadership for funnel reporting and operational alignment.
- Lead and develop the marketing team across demand gen, content, lifecycle, product marketing, and brand.
- Advanced reporting helps our partners understand impact, driving outcomes like reduced financial stress, increased productivity, and improved retention.
- We're building LearnLux with intention.
Requirements
- Strong understanding of paid acquisition, funnel optimization, attribution modeling, and marketing performance analytics.
- Proven people leadership experience with the ability to build structure, accountability, and team effectiveness.
Compensation
- Our award-winning program helps employees navigate critical financial decisions from budgeting and benefits elections to equity compensation, home buying, and retirement so they can feel confident about their money and focused at work.
Benefits
- Medical, dental, and vision
- Mental wellbeing (Talkspace)
- Financial wellbeing (LearnLux)
- Paid vacation and sick leave
- Opportunities for continuous learning and growth at a fast-growing startup at the cutting edge intersection of financial wellness and technology
- LearnLux strives to be an inclusive workplace and values learning from and engaging across different perspectives.
- LearnLux is the leading provider of workplace financial wellbeing, blending fiduciary digital planning with access to one-on-one guidance from Certified Financial Planner™️ professionals.
Equal opportunity
- We are committed to fostering an environment that embraces diversity and inclusion and are seeking candidates from a variety of backgrounds, experiences, abilities, and perspectives to join our team.
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This listing is sourced directly from LearnLux's careers page and normalized into a canonical job model.