Okendo
Events & Partner Marketing Manager
United States
Sponsorship not specifiedDetected 37 days ago
Project ManagementHubSpotSalesPipeline ManagementLogisticsCustomer SuccessWordPressShopifyLeadershipCollaborationPublic Speaking
About the role
- Okendo is the customer marketing platform trusted by 18,000+ Shopify brands to turn one-time shoppers into Superfans, and events are a core part of how we show up for that community.
- This is a role for someone who is equally comfortable negotiating a venue contract, briefing a creative team on webinar assets, and presenting event performance to marketing leadership.
- Coordinate post-event follow-up using automated email sequences in HubSpot, working with Sales to ensure timely outreach segmented by small and mid-sized business and enterprise contacts
Responsibilities
- In this role, you'll own Okendo's full event program - from industry trade shows and co-sponsored activations with Shopify ecosystem partners to our own branded webinar series, merchant dinners, and happy hours - while also managing the co-marketing relationships that power those programs.
- Lead Okendo's webinar programs including the Loyalty with Okendo series, from speaker coordination and Zoom setup through to landing page builds in WordPress, promotional emails, social copy, and post-event recording upload and social clips
- Build and execute pre- and post-event marketing campaigns across email and social to maximize attendance and follow-up conversion
- Track campaign attribution for every event using unique tracking links (UTMs), and maintain accurate reporting in HubSpot and Domo on sales-qualified leads generated, pipeline influenced, and revenue closed
- Present event performance at the monthly demand roundtable, including breakdowns by event type, cost per sales-qualified lead, and pipeline influenced
- Manage co-marketing relationships with Shopify ecosystem partners including co-webinars, co-sponsored events, joint newsletter inclusions, and shared Slack channels
- Coordinate monthly contributions to the customer, prospect, and partner newsletters, including upcoming event listings, tracking links, and partner-supplied assets
Nice to have
- 3+ years of marketing experience with meaningful hands-on event planning and execution
- Familiarity with the Shopify ecosystem a strong plus
- Experience with project management tools like Asana and comfort coordinating across Creative, Sales, Revenue Operations, and Customer Success stakeholders
- Analytical mindset with the ability to track campaign attribution, measure how events contribute to the sales pipeline, and report performance against quarterly targets
- A "no task too small" attitude, equally comfortable resending panelist links on the morning of a webinar as presenting event strategy to leadership
- Complete Okendo onboarding and product certification across Reviews, Referrals, Loyalty, Quizzes, and Surveys
- Shadow and begin supporting execution on any in-flight events, webinars, or newsletter cycles
Skills
- Strong HubSpot skills including list management, automated email sequences, forms, and reporting dashboards
- Excellent written skills - comfortable writing invitation copy, landing page copy, social posts, and newsletter blurbs
Compensation
- Support the bi-annual agency partner re-tiering process in collaboration with the Partnerships team
Company info
- We're looking for a driven, detail-oriented Events and Partner Marketing Manager to join Okendo's marketing team.
This listing is sourced directly from Okendo's careers page and normalized into a canonical job model.