Meredith

Meredith

Associate Director, Lifestyle Marketing, Credit Card Vertical

New York, NY - 225 Liberty Street · Director

Sponsorship not specified$95k-$110kDetected 13 days ago
Content MarketingResearchCommunicationPublic SpeakingMicrosoft Office

About the role

  • Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly
  • About The Positions' Contributions: Weight % Accountabilities, Actions, and Expected Measurable Results
  • Translate this knowledge into actionable insights that inform proposal development and strengthen the overall quality and relevance of client-facing materials.

Responsibilities

  • As a key player in our Credit Card Marketing vertical, this role collaborates closely with the Vertical Digital Sales, Vertical Print Sales, Account Strategy, Content Strategy and Research Teams to support the pre-sale process and develop category strategies that drive revenue growth with top-tier advertising partners.
  • You will work cross-functionally to create impactful marketing programs, partnering with internal teams to bring strategic ideas to life and deliver compelling opportunities grounded in our brands' most influential franchises and tentpoles.
  • Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the Credit Card vertical
  • Collaborate across the People Inc. portfolio to create sellable opportunities for advertisers that are grounded in our brand's most influential franchises and tentpoles
  • Partner with People Inc. brands and vertical teams to build a deep understanding of high-value opportunities, key tentpoles, and strategic priorities to inform proposal development and sales support
  • Partner closely with Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals and presentation effectively communicate our unique value proposition
  • Develop strong relationships with the Sales Teams to become experts on their business; provide support on client calls, as needed
  • 80% Lead and support the RFP and proactive proposal development process by partnering cross-functionally with Sales, Marketing, Editorial, Content and Account Strategy teams to develop strategic, client-ready marketing programs.
  • Create compelling proposals and meeting materials, incorporating feedback from stakeholders to refine ideas and ensure alignment with client objectives and business goals.
  • Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the Credit Card vertical

Requirements

  • Minimum Bachelor's Degree
  • Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Google Slides, Keynote and Powerpoint)
  • You have an understanding of the advertising landscape, products, and trends
  • understanding of digital, print and/or programmatic marketplace is required
  • % Travel Required (Approximate): N/A
  • 20% Build and maintain a strong understanding of internal brand capabilities, tentpoles, and opportunities across the portfolio.

Nice to have

  • 6-9 years relevant experience at a digital and/or print publisher, with a focus on pre-sales Marketing
  • background in Credit Card/Finance category is a plus

Skills

  • You're an excellent communicator, who remains poised under pressure and can tailor messages for different audiences
  • You are a true self-starter - provide proactive ideas, understand organizational goals, and move initiatives forward
  • You are comfortable working in a fast paced environment
  • Specific Knowledge, Skills, Certifications, and Abilities:

Compensation

  • New York: $95,000.00 - $110,000.00
  • The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future.
  • Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.
  • The range listed is just one component of People Inc's total compensation package for employees.
  • Other compensation may include annual bonuses, and short- and long-term incentives.

Benefits

  • We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

Company info

  • In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.

Equal opportunity

  • Accommodation requests can be made by emailing hr@people.inc.

Visa & Work Authorization

  • to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender id
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This listing is sourced directly from Meredith's careers page and normalized into a canonical job model.