simplepractice55
Senior Manager of Product Marketing, Billing & Insurance
United States · Senior
Sponsorship not specified$150k-$170kDetected 20 hours ago
Project ManagementPerformance MarketingPatient CareResearchLeadershipCommunication
About the role
- You will work closely with the product and channel marketing teams as well as consumer insights, finance, analytics, and customer success.
- This is an exciting chance to join a critical team within the organization with direct impact to the highest business priorities.
Responsibilities
- Drive conviction behind new billing and insurance products and services for the SimplePractice portfolio in partnership with cross-functional teams, most notably product and market research.
- Develop thorough, data-backed go-to-market strategies for new initiatives, inclusive of defining the problem space and market opportunity, target customer, recommended offering, monetization strategy and business case, merchandising and messaging strategies.
- Distribute these learnings to cross-functional partners and leaders across the organization to ensure thorough alignment.
- Contribute to clear briefs for creative and channel teams to help drive demand, relying heavily on research and the voice of the customer.
- Build strong relationships with internal cross-functional partners including Product Marketing, Product, Market Research, Finance, Analytics, Channel and Performance Marketing, as well as outside agencies and partners.
- Ability to translate consumer insights into thoughtful GTM plans helping to deliver on critical company objectives.
- Analytical and data-forward thinker, with clear experience of using varied and sometimes imperfect data sources to size market opportunities, create robust business cases, influence in-year revenue targets, and make recommendations for business growth.
Nice to have
- BA/BS required, MBA preferred
Compensation
- Base salary is one component of total compensation.
Benefits
- We offer a competitive benefits program including:
- Medical, dental, vision, life & disability insurance
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & Backup Care
- Tuition reimbursement
- Employees may also be eligible for an annual bonus or commission.
Company info
- At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice.
- More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden-empowering solo and small group practitioners to thrive alongside their clients.
- Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of mental health tech.
- The Role
- We are looking for an experienced Senior Manager, Product Marketing to drive strategic conmmercialization efforts at SimplePractice.
- In this highly visible and highly influential position, you will lead several impactful initiatives contributing to both short term and long term company goals.
- More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management.
- From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden-empowering solo and small group practitioners to thrive alongside their clients.
- This position will be centered around driving conviction in new billing and insurance product and service opportunities for SimplePractice, driving foundational learning efforts that build confidence in the opportunity we are pursuing, who we are solving for, what we should offer and how we should bring it to market.
- After producing your data-backed recommendation and gaining cross-functional alignment, you'll drive the effort through launch and post-launch, serving as a strategic partner to marketing channels to execute the campaign and meet critical business metrics that produce in-fiscal year business growth.
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