Darkroom

Director, Creative Strategy (Paid)

New York · Director

Sponsorship not specified$120k-$140kDetected 50 days ago

Data AnalysisFigmaPhotoshopIllustratorMotion DesignGrowth MarketingPerformance MarketingVideo ProductionLeadershipCollaborationPublic Speaking

About the role

You'll work on our Performance Creative and/or Organic Social service-our Al-powered creative strategy engagement for paid media clients that want to work with us on the following:
Expertise: Engage us for our expertise in creative strategy, which includes assessing the efficacy of their ad hooks, ad bodies, and creative direction.
You will have a clear perspective on how to improve this over time.

Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
Organic Social: You may also lead organic content strategies for Instagram and TikTok by owning content pillars, creative direction, briefing, and performance measurement.
Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.
You're capable of jumping into shape up a design in Figma or whip up an ad yourself without concern, if need be.
Team Building: Assist with establishing processes, systems, and testing frameworks that raise the floor on quality and speed. Continuously refine our Performance Creative service so it scales without losing rigor as volume grows.
Evidence of strong creative diversity that includes both highly designed and low-fidelity creative.

2+ years in a Director-level or equivalent leadership role, with experience leading creative strategy, managing teams, and driving performance marketing results.
4+ years of creative strategy work on performance ad programs, with specific focus working on short form video and statics.
If you have not made any short-form video or driven creative strategy on Meta, this role is not for you.
You can storyboard, cut, and ship ads.
You can jump into Figma to fix hierarchy and pacing, and into Photoshop or Illustrator to polish assets.
You know thumb-stop rate, 3-second hold, hook retention, CTR, and CPA, and you use them to decide what to test next.
You have shipped ads with AI-assisted elements, not just experiments.
You can turn vague goals into testable concepts, track results, and call the next iteration without hand-holding.

The base salary range for this role is $120,000-$140,000 per year.
This range represents the anticipated minimum and maximum for this position and applies to candidates based in New York, including New York City, in compliance with the New York State Pay Transparency Law and the New York City Salary Transparency Law.
Actual compensation within this range will be determined based on experience, skills, and qualifications.
This role is also eligible for performance-based compensation.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Company-sponsored medical, dental, and vision coverage.
Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
Flexible parental leave to support new parents during this important transition.
A summary of benefits is listed above.

Many roles are fully remote.
Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time.
Hub locations include the Brazil and Spain.
Rebooting is part of the work.

Darkroom is an equal opportunity workplace-we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Darkroom is an equal opportunity workplace-we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

oyment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status

This listing is sourced directly from Darkroom's careers page and normalized into a canonical job model.