Pearl Lemon

Pearl Lemon

Paid Media Manager

United States - Remote · Contract

Sponsorship not specifiedDetected 8 days ago
A/B TestingGoogle AdsMeta AdsHubSpotGoogle AnalyticsCRMGrowth MarketingSalesFDA Regulatory

About the role

  • ABOUT PEARL Pearl is transforming dentistry through artificial intelligence.
  • With a $500B global market and over one million dental practices to serve, we're just getting started.
  • As we bring paid media fully in-house, you'll take direct, hands-on ownership of campaign strategy and execution, and you'll be accountable for the metrics that matter most: CAC, ROAS, and demo-set volume.

Responsibilities

  • Bring paid media in-house from agency/contractor management - rebuild and directly own campaign structure, targeting, bidding, and budget pacing.
  • Manage channel mix and budget allocation to hit CAC and ARR targets across both SMB and DSO/enterprise audiences.
  • Build and maintain audiences, exclusions, and account structures that keep spend efficient as we scale.
  • Own CAC, ROAS, CPA, and demo-set targets by channel and campaign.
  • Partner with Growth and Web to strengthen conversion paths and landing pages.
  • Partner with Studio and Brand/Comms to develop and iterate high-performing ad creative.
  • Own the end-to-end integrity of paid conversion tracking - platform pixels, server-side/CAPI, UTM discipline, and offline conversion imports.
  • Partner with RevOps to ensure paid attribution stays accurate and consistent with the CRM source of truth.
  • Maintain paid performance dashboards and run a weekly reporting rhythm that explains what moved, why, and what's next.
  • You'll report to the VP of Growth Marketing and partner closely with RevOps, Brand/Comms, Studio (creative), and the SMB and Enterprise Sales teams.

Nice to have

  • Professional development and training opportunities
  • Highly analytical and dashboard-fluent
  • HubSpot and GA4 literacy a strong plus.
  • Experienced across both SMB (volume, efficiency, product-led) and enterprise/ABM (LinkedIn, account-based targeting) paid motions.
  • Biased toward testing, iteration, and fast optimization.
  • 4-6 years of hands-on paid media experience in B2B SaaS (SMB-heavy and/or account-based motions a plus).

Compensation

  • Competitive compensation and benefits

Benefits

  • Competitive compensation and benefits
  • Flexible, uncapped PTO
  • Our FDA-cleared AI platform powers dental practices, labs, and insurers worldwide - helping clinicians diagnose more accurately, operate more efficiently, and deliver better care.
  • The Paid Media Manager owns Pearl's paid acquisition strategy across every performance channel - Meta, Google, LinkedIn, and endemic dental channels.
  • Own full-funnel paid strategy and hands-on execution across Meta, Google (Search, PMax, Demand Gen), LinkedIn, and dental industry/endemic channels.
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