morison

Senior Marketing Specialist - Contract (Hamilton)

Hamilton, Ontario · Senior

Sponsorship not specifiedDetected 20 days ago

Adobe Creative SuiteCanvaAccessibilitySEOEmail MarketingGoogle AnalyticsLead GenerationResearchLeadershipCommunicationMentoring

About the role

This role is primarily strategic - you will set direction, define priorities, and review output, working closely with our Digital Marketing Specialist who handles day-to-day execution across social, digital, and content channels.
A core part of this role is deeply understanding our audiences and translating what makes Morison different - our independence, our people, our community roots - into communications that resonate and convert.
Equally important is staying connected to the business, interpreting what the data is telling us, and turning those insights into clear, actionable recommendations.

Develop a deep understanding of Morison's core audiences including their motivations, pain points, and decision-making process
Own SEO strategy including setting direction on keyword targeting, on-page optimization priorities, and performance benchmarks
Oversee website strategy, user experience improvements, and ensure alignment with lead generation goals
Develop and lead integrated marketing strategies for Morison Insurance
Own brand standards across all channels, ensuring consistency in voice, design, and messaging
Provide creative direction for branded materials using design tools including Adobe Creative Suite and Canva, ensuring a consistent and compelling brand voice across all touchpoints
Manage relationships with external vendors including agencies, designers, and media partners
Evaluate vendor performance and hold partners accountable to deliverables and timelines

3-5 years of progressive marketing experience with demonstrated expertise in digital marketing and SEO strategy
Strong communications background with the ability to understand distinct audiences, articulate brand differentiators, and craft messaging that connects - not just informs
Highly analytical with the ability to interpret data, identify trends, and translate insights into concrete marketing recommendations
Hands-on experience with AI tools such as Claude or Microsoft Copilot
Proficiency in design tools such as Canva for Business
Strong understanding of SEO best practices, Google Analytics, and keyword research tools
Experience in the insurance or financial services industry is an asset

This listing is sourced directly from morison's careers page and normalized into a canonical job model.