Scopely
Director, Performance Marketing - Unannounced ARPG Mobile Game
US - United States · Director
Sponsorship not specified$160k-$230kDetected 20 days ago
GoData EngineeringData ScienceComputer VisionA/B TestingStakeholder ManagementPerformance MarketingForecastingLeadershipCommunication
About the role
- This role is available on a hybrid basis in Los Angeles, CA, or remotely within the United States.
- The Performance Marketing team is focused on driving player growth and efficiency across a diverse set of digital marketing channels.
- With teams across the US and Europe, the team operates in a fast-evolving mobile advertising ecosystem.
Responsibilities
- You will lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations.
- Own and lead global go-to-market performance marketing strategy and execution for the new title, from pre-launch testing through global scale.
- Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams to align UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals.
- Build and scale acquisition programs across key channels, including Meta, Google, TikTok, DSPs, ad networks, and emerging platforms.
- Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling.
- Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making.
- Build and oversee Scopely's UA pod in Shanghai, China.
- Lead, mentor, and grow a high-performing team of performance marketers, fostering accountability, innovation, experimentation, and continuous improvement.
- Collaborate cross-functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems.
- Manage and optimize multi-million-dollar marketing budgets with a focus on ROI and long-term player value.
Requirements
- 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps
- Proven success managing and scaling multi-million dollar acquisition budgets across multiple channels
- Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.)
- Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
- Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure
- Experience working with global, cross-functional teams across multiple time zones
- Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products
Nice to have
- Experience working with Chinese gaming studios.
- Deep understanding of performance marketing best practices in the Chinese gaming market.
- Experience in midcore, RPG, or 4X strategy mobile games.
- Preferred experience working with Chinese gaming studios
Compensation
- For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below.
Benefits
- Bonus: Experience in Midcore, RPG, Strategy 4x mobile games
Company info
- What We're Looking For:
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This listing is sourced directly from Scopely's careers page and normalized into a canonical job model.