Citigroup

Citigroup

Marketing Effectiveness, Vice President

New York New York United States, USA · Exec · Full-time

Sponsorship not specified$130k-$195kDetected 2 days ago
Data VisualizationContent MarketingMarketing AnalyticsLeadershipCommunication

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odds of building a lasting career here

60Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role85
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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About the role

  • Citi's Brand, Innovation, and Content team in Marketing & Content is seeking a dynamic and experienced professional to join as the VP of Marketing Effectiveness.
  • This key role is pivotal in executing our marketing and business growth agenda by implementing robust measurement, data-driven insights, and supporting a culture of optimization across our marketing organization.
  • The ideal candidate is an experienced marketing analytics professional with a proven track record of translating complex data into actionable strategies that fuel client and customer growth.

Responsibilities

  • Design and run hands-on performance and ROI analyses for Content Marketing, Sponsorships and Brand marketing campaigns to quantify their business impact.
  • Contribute to the design and implementation of measurement frameworks for complex marketing initiatives, including content marketing, sponsorships and experiential events.
  • Measure attendee engagement, audience demographics, and downstream pipeline influence across thought leadership conferences, panels, and webinars to optimize event ROI.
  • Analyze key website performance indicators using Adobe Analytics to identify high-value content pathways, quantify campaign landing page effectiveness, and deliver actionable user experience insights.
  • Oversee the design and maintenance of centralized executive dashboards (using tools like Tableau or Power BI) to provide a single source of truth for enterprise marketing performance.
  • Support a data-driven culture by educating the marketing organization on measurement best practices, analytical techniques, and the effective use of performance insights.
  • Track industry trends and innovations in marketing analytics, measurement methodologies, and analytics technologies to support the continuous enhancement of Citi's capabilities.

Requirements

  • 6-10 years in marketing analytics, marketing science, or a related data-driven marketing role.
  • Progressive experience in marketing analytics, marketing science, or a related data-driven marketing role.
  • Hands-on experience with a broad range of marketing measurement techniques, including MMM, MTA, brand lift studies, and bespoke ROI analysis.
  • Familiarity with modern marketing technology and data stack (e.g., data management platforms, analytics and visualization tools, Adobe Analytics, and Sprinklr).
  • Strong analytical and quantitative skills with the ability to synthesize large, complex datasets into actionable business insights.
  • Other job-related duties may be assigned as required.
  • Proven ability to collaborate effectively across a large, matrixed organization, working with marketing practitioners and senior stakeholders.
  • Excellent communication and presentation skills, with a talent for storytelling with data.
  • Education:
  • This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
  • Job Family Group:
  • Marketing

Nice to have

  • Bachelor's/University degree, Master's degree preferred
  • Experience in implementing measurement frameworks for diverse marketing activities, with specific experience in content, sponsorship, brand and experiential events measurement preferred.
  • Experience in the financial services industry or another highly regulated sector is preferred.

Skills

  • For complementary skills, please see above and/or contact the recruiter.

Compensation

  • $129,840.00 - $194,760.00
  • In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.

Benefits

  • Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
  • Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
  • For additional information regarding Citi employee benefits, please visit citibenefits.com.

Equal opportunity

  • View Citi's EEO Policy Statement and the Know Your Rights poster.
  • If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

Visa & Work Authorization

  • Experience in implementing measurement frameworks for diverse marketing activities, with specific experience in content, sponsorship, brand and experiential events measurement preferred.
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This listing is sourced directly from Citigroup's careers page and normalized into a canonical job model.