intercept
Sr. Copywriter
Toronto, Ontario, Canada · Senior
Sponsorship not specifiedDetected 6 days ago
NLPSEOContent MarketingWritingSAPCiscoResearchLeadershipCommunicationCollaborationMicrosoft Office
About the role
- Working at the intersection of storytelling and strategy, the Sr.
- Copywriter translates complex ideas into clear, structured, and engaging content aligned with brand voice and business objectives.
Responsibilities
- Create compelling, in-depth written content including, but not limited to, eBooks, whitepapers, reports, guides, infographics, case studies, and blogs.
- Write clear, engaging, and well-researched medium and long-form copy that educates, informs, and builds trust with target audiences.
- Balance storytelling with strategic intent, ensuring content drives awareness, consideration, and long-term engagement.
- Develop and execute long-form content strategies aligned with marketing goals, audience needs, and SEO /GEO/AEO best practices.
- Generate content ideas using data, customer insights, and industry trends to support thought leadership and organic growth.
- Plan and manage editorial calendars to ensure consistency and relevance across all long-form content initiatives.
- Maintain a cohesive brand voice across extended narratives while adapting tone and depth depending on the audience and channel.
- Conduct thorough research to support content accuracy, credibility, and authority.
Requirements
- Bilingualism (ENG/FR) considered an asset, but not required
- Proficient in the use of AI tools to assist copywriting processes (GPT, Grammerly, etc.)
- Proficient in Microsoft Office and able to work in a digital and cross-functional team environment
Skills
- Analyze content performance metrics (e.g., engagement, time on page, conversions) to refine future content.
- Iterate on content based on data insights, audience behavior, and evolving business priorities.
- Continuously explore new formats, storytelling techniques, and content opportunities to improve effectiveness.
- Use AI to improve efficiency in research, structuring, and content repurposing
- Experiment with AI to enhance storytelling, clarity, and content performance
- Stay informed on how AI is shaping content creation and bring forward ideas to improve workflows
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