Elanco
Sr. Brand Manager, Credelio, Interceptor Plus & Legacy Brands
Indianapolis, IN · Senior
Sponsorship not specifiedDetected 5 days ago
Brand StrategyForecastingExcelSupply ChainPharmacy PracticeResearchLeadershipCommunicationCollaborationPublic SpeakingDemand Planning
About the role
- At Elanco (NYSE: ELAN) - it all starts with animals!
- We believe that diversity is the driving force behind innovation, creativity, and overall business success.
- Making animals' lives better makes life better - join our team today!
Responsibilities
- Portfolio Strategy: Develop and drive the multi-year brand strategy for the Legacy Parasiticide portfolio, ensuring these core brands continue to deliver value and maintain their position as trusted solutions for veterinarians and pet owners.
- Competitive Strategies: Design and execute robust competitive strategies to defend market share against new entrants and established competitors in the parasiticide category.
- Lifecycle Management (LCM): Partner with Regulatory, R&D, and Innovation teams to drive the LCM agenda, identifying opportunities for line extensions, new indications, or packaging innovations to extend brand relevance.
- Commercial Integration: Partner with Vet Sales and Retail leadership to translate brand strategies into actionable field tactics, ensuring marketing programs are "sales-ready" and drive immediate share-of-voice.
- Agency Leadership: Direct agency partners in the development of "best-in-class" creative assets and marketing materials that elevate the brands' presence and support field execution.
- KOL & Influencer Engagement: Cultivate strategic partnerships with veterinary Key Opinion Leaders (KOLs) and industry influencers to drive brand advocacy and scientific credibility for the legacy portfolio.
- Sales Collaboration: Partner with Sales, Strategic Accounts, and Retail teams to develop tailored marketing solutions that grow share-of-voice within vet clinics, large corporate accounts, and key retail partners.
- External Liaison: Represent Elanco at major industry conferences and trade shows, building positive relationships with relevant external bodies and professional organizations.
- Managerial and Capability Building
- Talent Development: Directly manage and coach an Associate Brand Manager, personalizing their development plan to foster a high-performance culture and long-term professional growth.
Requirements
- Bachelor's degree, Marketing/Business focus
- 5+ years of experience in Brand/Marketing
Compensation
- Annual bonus offering
Benefits
- Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)
- 8-week parental leave
- Annual bonus offering
- Flexible work arrangements
- As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.
- At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose - all to Go Beyond for Animals, Customers, Society and Our People.
Company info
- At Elanco, we pride ourselves on fostering a diverse and inclusive work environment.
- Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
This listing is sourced directly from Elanco's careers page and normalized into a canonical job model.