Pariveda Solutions

Digital Marketing Manager

Dallas

Work authorization required$116k-$139kDetected 8 days ago

SQLA/B TestingSEOSEMEmail MarketingHubSpotLead GenerationHRWordPressCommunicationProblem SolvingMicrosoft Office

About the role

Pariveda http://www.parivedasolutions.com is a North American-based, employee-owned professional services firm.
We provide strategy and technology services across industries.
From ideas to impact, we help clients get better at what they do to improve people and profits.

Build and own the integrated digital marketing strategy and roadmap across web, email, SEO/SEM, and demand generation in alignment with business, revenue, and go-to-market priorities.
Own and operate Pariveda's website as a strategic digital product, including backlog management, publishing standards, WordPress governance, UX improvements, and enablement for internal users.
Lead ongoing conversion rate optimization across landing pages, forms, CTAs, and email journeys through testing, experimentation, and user behavior analysis.
Build and deploy email campaigns, nurture flows, and automated programs in HubSpot, while overseeing lead scoring, lifecycle logic, routing, and key integrations.
Partner with Marketing, RevOps, and Sales to align MQL/SQL definitions, scoring, and handoff rules.
Own Martech evaluation, licensing, governance, and campaign taxonomy, and develop reporting frameworks and dashboards that improve conversion, engagement, and efficiency.

5+ years of experience in digital marketing, with ownership of web, email, and SEO/SEM execution in a B2B or professional services environment.
Strong hands-on experience with WordPress and HubSpot, including website publishing, campaign execution, nurture programs, and lifecycle management.
Experience with ABM, CRO, reporting and dashboarding, and martech governance.
Proficiency with Microsoft Office Suite, including Excel.
Bachelor's Degree in Marketing, Communications, Business, or a related field, or comparable experience.
Paid sabbatical after 5 years of service for Principals and above
Excellent written and oral communication skills.
Ability to prioritize, multitask, and manage time effectively in a fast-paced environment.
High attention to detail and strong analytical thinking.
Proven ability to collaborate successfully with cross-functional partners.
Strong organizational skills.
Legally authorized to work for any company in the United States without sponsorship.
Transparent and Equitable Salary
The salary range for this position is {$115,900 - $139,300}. Actual salaries may vary based on factors including but not limited to location, experience, and performance.
Comprehensive medical, dental, and vision insurance for you and your family

Transparent and Equitable Salary - The salary range for this position is {$115,900 - $139,300}.

Define and optimize lead generation forms, nurture programs, and demand generation KPIs to improve funnel health and performance.

As a mission-driven organization and Certified B Corp, we enable our clients to imagine and do more, whether it's making next quarter's goals or navigating the future.
Learn more https://parivedasolutions.com/careers/ about our mission and culture as well as our recruitment process and interview prep.
Pariveda is seeking a Digital Marketing Manager to join our Market Engagement team in the Corporate Services office in Dallas.
This is a collaborative, analytical, and problem-solving role.
We believe in continuous change and improvement that requires strong prioritization, judgment, and decision-making abilities.
To learn more about our culture and what you can expect at Pariveda, review our Findamentals https://parivedasolutions.com/careers/culture/#findamentals -- the behaviors that show who we are.

Legally authorized to work for any company in the United States without sponsorship.

This listing is sourced directly from Pariveda Solutions's careers page and normalized into a canonical job model.