Town East Mall
Product Marketing Manager
San Francisco
Sponsorship not specifiedDetected 30 days ago
About the role
- Town is hiring our first dedicated Product Marketing Manager.
- This is a foundational, high-ownership role.
- The interaction paradigms for AI-native products haven't been invented yet, which means the language for them hasn't either.
Responsibilities
- Own positioning and messaging. Define how we talk about Town across audiences, surfaces, and personas, distilling complex AI capabilities into clear, human narratives.
- Lead product launches. Own go-to-market end to end for new features and surfaces (agents, routines, integrations, team features), from naming and messaging to announcement, docs, and in-product moments.
- Build the story engine. Partner with the founding marketer and content to bring Town to life through customer stories, demos, landing pages, blog posts, and launch moments.
- Drive adoption and activation. Work with product and growth to sharpen onboarding and the path to "aha," so new users understand and feel the value fast.
- Own the competitive and market narrative. Track a fast-moving AI assistant landscape and arm the team with sharp, differentiated positioning.
- Are energized by ambiguity and a fast pace, and would rather build the playbook than inherit one.
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This listing is sourced directly from Town East Mall's careers page and normalized into a canonical job model.