Smarty
Web Analytics Specialist (GA4 & Google Tag Manager)
Orem, UT
Sponsorship not specifiedDetected 13 days ago
JavaScriptBigQueryData VisualizationComplianceGoogle AdsHubSpotGoogle AnalyticsLeadershipCommunicationProblem SolvingOrganizational Skills
About the role
- We provide enterprise-grade SaaS solutions worldwide for address validation, geocoding, and data enrichment.
- We want to enjoy our time together by being outward toward others, making appropriate efforts to master our respective crafts, and doing lots of fun things together.
- But don't take our word for it: we were recognized as one of Utah's Top Workplaces in 2022, 2023, 2024, and 2025.
Responsibilities
- You'll own how data is collected across our website and applications-and help turn that data into insights marketing and product teams can actually use.
- You'll work closely with frontend engineers to design and maintain a clean, reliable data layer, configure Google Tag Manager and GA4, and build dashboards and reports that help teams understand performance and behavior.
Nice to have
- Work hard, master your craft, and have fun along the way.
Company info
- Smarty is a 10+ year company that is self-funded, profitable, growing, and crazy fun!
- Come grow with us!
- Since our founding in 2011, Smarty has become a recognized industry leader in location data intelligence.
- Don't really know what that is?
- That's okay.
- The candid answer is, we provide enterprise-grade SaaS solutions for address validation, geocoding, and data enrichment worldwide.
- If that went right over your head, that's okay too.
- This is probably still the best job you will ever apply for-we are pretty certain of it.
- Who We're Looking For We have an immediate opening for a Digital Analytics Specialist to join our team!
- This role sits at the intersection of analytics implementation and reporting.
- This role is ideal for someone who enjoys both getting the data right and making the data useful. ** This role is onsite in our Orem, UT office. ** What You Need To Get The Job Done Requirements: Hands-on experience with Google Tag Manager (custom triggers, variables, event-based tracking) Strong working knowledge of GA4, including event modeling, parameters, and conversions Experience designing or working with a JavaScript dataLayer Comfort collaborating with frontend engineers and reading JavaScript/DOM code Experience building and maintaining dashboards and reports (GA4, Looker, or similar tools) Strong analytical and problem-solving skills Ability to translate business questions into measurable analytics solutions Solid organizational skills and attention to detail Strong communication skills and ability to work cross-functionally Ability to take ownership of projects and see them through to completion Bonus points: Server-side GTM or GA4 Measurement Protocol experience Experience with BigQuery or data warehouses Familiarity with marketing platforms (Google Ads, HubSpot, LinkedIn, etc.) Experience with consent management, GDPR, or CCPA consideration Did we mention having fun?
Equal opportunity
- We are an Equal Opportunity Employer and we require all candidates (that receive and accept employment offers) to complete a background check.
This listing is sourced directly from Smarty's careers page and normalized into a canonical job model.