reolink

Creator Partnerships Manager

Los Angeles, CA

Sponsorship not specified$110k-$135kDetected 7 days ago

Project ManagementInfluencer MarketingNegotiationVendor ManagementLeadershipCommunication

About the role

The Creator Partnerships Manager will lead Reolink North America's creator marketing strategy, building and scaling a best-in-class creator ecosystem that drives brand awareness, product consideration, customer engagement, and business growth.
This role will establish the regional strategy, develop long-term creator relationships, and ensure creator marketing is fully integrated into product launches, retail initiatives, PR, social media, and broader brand campaigns.
This individual will combine strategic thinking, strong relationship management, and data-driven decision-making to build programs that deliver measurable business impact while strengthening Reolink's position within the smart home security category.

Build scalable creator programs that support brand awareness, product launches, retail priorities, seasonal campaigns, and always-on marketing efforts.
Develop creator segmentation strategies across macro, mid-tier, micro, affiliate, and niche technical creators.
Identify, recruit, negotiate, onboard, and manage creator partnerships across North America.
Build long-term relationships with creators, agencies, talent managers, and industry partners.
Lead contract negotiations, campaign scopes, timelines, deliverables, and approvals.
Develop ambassador and long-term partnership programs that extend beyond one-off campaigns.
Manage product seeding initiatives and ongoing creator communications.
Lead creator campaigns from strategy through execution and post-campaign reporting.

Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
5+ years of experience in creator partnerships, influencer marketing, integrated marketing, PR, or brand marketing.
Strong analytical skills with the ability to translate campaign performance into actionable recommendations.
Experience within consumer electronics, smart home, technology, or consumer products.
Experience working with affiliate creator programs.
Familiarity with creator management platforms such as CreatorIQ, GRIN, Aspire, or similar tools.
Experience supporting Amazon, retail, or eCommerce marketing initiatives.
Experience working with international or cross-functional marketing teams.
Required
Experience developing and managing creator campaigns from strategy through execution.
Strong negotiation and relationship management skills.
Experience managing marketing budgets and external partners.
Excellent project management and organizational skills.
Exceptional written and verbal communication skills.
Preferred

$110,000 - $135,000 USD
Develop and execute Reolink North America's creator partnerships strategy aligned with annual business objectives.

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide.
Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe.
Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

This listing is sourced directly from reolink's careers page and normalized into a canonical job model.