ABA

VP, Enterprise Web Strategy & Analytics

US DC Main Office · Vp

Sponsorship not specified$230k-$240kDetected 36 days ago

Data AnalysisAgentic AIA/B TestingProject ManagementSEOContent MarketingSalesforceGoogle AnalyticsCRMLeadershipCommunicationCollaborationWriting

About the role

Employer of Choice: ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!
This role combines technical depth and marketing strategy to shape a vision for personalized customer journeys aligned to business goals, translating that vision into a scalable technical roadmap and driving execution end-to-end.
Direct data analytics for digital marketing (SEO, social, email) and e-commerce.

Develop the web strategy roadmap to enhance user experience and drive engagement and conversions. Create high-impact personalization, moving beyond A/B tests to complex automated personalization leveraging agentic AI.
Lead site refresh and platform migration/upgrade to SaaS platform. Define the target state architecture to support one-to-one multichannel personalization, levering agentic AI capabilities to deliver at scale.
Define and optimize the user experience for ABA websites and be the Association-wide leader championing user experience best practices and consistent information architecture across the organization.
Oversee user testing plans to drive content and user experience enhancements on ABA.com and sub-sites.
Optimize the integration of the website with ABA's digital media platforms.
Define and build high-value audiences leveraging usage patterns, profiles, CRM data, and agentic AI to deliver tailored content and product recommendations.
Monitor, measure, recommend, and implement reporting enhancements to support the website analytics and conversion optimization goals.
Use data to drive overarching web strategy and recommendations.
Plan, implement, and maintain website content, functionality, security, and performance.
Manage staff responsible for web governance process, enhancements, and publishing to ABA's sites.

Bachelor's Degree Required: Preferably in Marketing, Communications, Journalism, Computer Science, or a related field.
Professional Experience: Minimum of 12 + years in web content management, digital governance, or technical writing, with at least 5 years in a leadership or project management capacity.
Familiarity with Salesforce Marketing Cloud or an enterprise marketing automation system.
Experience with digital marketing data and analytics.
Technical Skills & Proficiency
Experience leading a website refresh and platform migration/upgrade (preferably to a SaaS platform).
Experience configuring and deploying audience segmentation, behavioral targeting, and content personalization tools (e.g., Optimizely, Salesforce Personalization, Sitecore Personalization).
Partner with Marketing, Product, Policy, IT, and other teams to align website experience with broader business goals, such as conversion and engagement.

has Extraordinary People
ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry.
has Unmatched Scope and Scale
ABA's unparalleled information and services keep members current, knowledgeable and prepared.
is Impact-Driven
ABA has a proven record of bringing about positive change for our members and the industry.
We take action and achieve results.
Must be a strong, professional team player who can communicate, collaborate, and influence effectively with the executive team and all other levels of the organization.

$175,280.00 - $245,420.00 - $315,560.00
230,000.00 - 240,000.00
Salary Band Range:
Develop and oversee the annual roadmap for ABA.com's technical development and maintenance, ensuring a stable, reliable, and high-performing web experience.

ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!

This listing is sourced directly from ABA's careers page and normalized into a canonical job model.