Spinnaker Support
Demand Generation Manager
Remote US
Sponsorship not specified$115k-$125kDetected 12 days ago
SQLComplianceProject ManagementGoogle AdsHubSpotSalesforceMarketoCRMGrowth MarketingSAPLeadershipCommunicationPublic Speaking
About the role
- We help enterprise organizations reduce costs, extend the life of their software investments, and operate with greater certainty.
- You will sit at the intersection of marketing strategy and revenue accountability, working closely with sales, marketing operations, and content to ensure campaigns are targeted, measurable, and tied directly to pipeline outcomes.
Responsibilities
- Develop, execute, and optimize multi-channel demand generation programs across email, paid media, content syndication, webinars, events, and ABM
- Own the full marketing funnel from top-of-funnel awareness through MQL-to-SQL handoff, ensuring quality, velocity, and volume
- Build and manage account-based marketing (ABM) programs targeting enterprise accounts in key verticals and geographies
- Own campaign execution and lead management in Pardot, including segmentation, scoring, nurture workflows, and lifecycle programs
- Maintain data hygiene and lead routing integrity across Pardot and Salesforce
- Build and manage campaign tracking, UTM frameworks, and attribution models to ensure accurate performance reporting
- Own weekly and monthly reporting on pipeline contribution, MQL/SQL volume, conversion rates, CAC, and campaign ROI
- Build dashboards that give marketing and sales leadership clear visibility into what's working
- Partner with content and creative teams to ensure the right assets reach the right audiences at the right funnel stage
- Manage relationships with paid media agencies or vendors to maximize performance across LinkedIn, Google, and programmatic channels
Requirements
- Hands-on expertise with at least one enterprise marketing automation platform (Pardot, HubSpot, Marketo, Eloqua, or equivalent) -- platform fluency is required
- Deep proficiency in Salesforce CRM for campaign tracking, lead management, and pipeline reporting
Nice to have
- Prior experience with Pardot specifically is a plus, but not required -- platform proficiency transfers
Compensation
- We are committed to fair and equitable compensation practices.
Benefits
- Partner with sales leadership to align on ICP, account tiering, and pipeline coverage goals
Company info
- We are committed to fair and equitable compensation practices.
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