Embedding VC

Growth Marketing Lead

New York, NY · Vp

Sponsorship not specifiedDetected 79 days ago

HTMLA/B TestingSEOEmail MarketingGrowth MarketingPerformance MarketingBudgetingResearch

About the role

FLORA is at an inflection point: incredible product-market fit, viral traction, and a massive opportunity in front of us.
As FLORA's only Growth Marketer, you'll move comfortably between smart experimentation and high-quality execution, and will be the primary architect of our acquisition and activation programs that will define our next chapter.
That means going beyond the traditional playbook and leveraging channels + tactics that most marketing teams haven't figured out yet.

Drive smart paid acquisition efforts as a complement to organic growth programs.
Own channel strategy and execution for our self-serve business, including planning, budgeting, and performance reporting.
Work closely with Product to optimize our website, landing pages, and core conversion flows
Lead AEO/GEO and SEO strategy and execution: keyword research, on-page optimization, programmatic pages, and content planning.
Comfort in building growth campaigns end-to-end with some or limited design support

Work closely with Product to run lifecycle email campaigns focused primarily on driving sign-ups and activation.
4+ years in a growth or performance marketing-related role
Strong, balanced creative and conversion instincts
Technically proficient on the basics (CMS, HTML, etc)
Analytical skills that pair observation with action

an infinite canvas designed for the generative computing paradigm.
We're a team of ~45 focused on elevating professional craft, backed by tier-one investors including Redpoint, Menlo Ventures, and a16z, as well as founders like Guillermo Rauch and Justin Kan.
Our platform is already the choice of world-class creative powerhouses like Pentagram, Lionsgate, and Nike.
We're Looking for People Who Have

This listing is sourced directly from Embedding VC's careers page and normalized into a canonical job model.