IKO
Paid Media Manager
Mississauga, ON
Sponsorship not specified$85k-$100kDetected 9 days ago
Data VisualizationStakeholder ManagementSEOGoogle AdsGoogle AnalyticsLead GenerationVendor ManagementLeadershipCommunicationCollaborationPublic Speaking
About the role
- Quality, integrity, and trustworthiness are the values that underlie this success, and we have built this company by hiring people who hold these values.
- A primary goal of IKO is to promote individual employee's sense of accomplishment and contribution so that employees enjoy their association with IKO.
- Diversity and Equal Opportunity Employment: IKO Industries Ltd. is an equal opportunity employer.
Responsibilities
- Develop integrated paid media strategies aligned with business objectives, audience needs and available budgets
- Build media plans that include channel recommendations, budget allocation, audience strategy, campaign structure and performance forecasts
- Recommend appropriate campaign objectives, including awareness, consideration, lead generation and conversion-focused initiatives
- Identify testing opportunities and develop structured testing roadmaps to improve campaign performance over time
- Manage campaign budgets, pacing and performance against established KPIs
- Continuously optimize targeting, bidding strategies, creative approaches, messaging and budget allocation
- Work closely with internal design and content resources to develop and refine campaign assets
- Own campaign measurement frameworks and ensure accurate performance tracking across all paid media initiatives
- Implement and manage tracking through:
- Partner with internal and external teams to ensure proper attribution and data integrity
Requirements
- Other paid platforms as required
Nice to have
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Platform pixels and conversion tracking
- UTM governance and campaign tagging
- Analyze campaign performance and identify actionable insights, trends and opportunities for improvement
- Translate campaign performance into business-focused insights and recommendations
- Present findings, recommendations and strategic updates to internal stakeholders and brand teams
- Communicate performance trends, risks, opportunities and optimization plans in a way that is easily understood by non-technical audiences
Compensation
- The annual salary ranges from $85,000 to $100,000.00
Benefits
- Health Insurance (includes Virtual Health, and HCSA)
- Dental Insurance
- Vision Insurance
- Life Insurance
- Long-term Disability
- Short-term Disability
Company info
- IKO Industries Ltd. is a market leader in the manufacturing of roofing and building materials.
- IKO is a Canadian owned and operated business with production facilities worldwide and has many years of unparalleled success in the roofing materials industry.
- People like you!
Equal opportunity
- IKO Industries Ltd. is an equal opportunity employer.
- IKO Industries Ltd. encourages and welcomes applications from people with disabilities.
- Accommodations are available on request for candidates taking part in all aspects of the selection process.
- We are committed to diversity and inclusion and are pleased to consider all qualified applicants for employment without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
This listing is sourced directly from IKO's careers page and normalized into a canonical job model.