Crunchyroll
Lifecycle Marketing Commerce Senior Manager
Los Angeles, California, United States · Senior
Sponsorship not specified$129k-$161kDetected 28 days ago
CadenceCollaboration
About the role
- We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.
- Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
- Join our team, and help us shape the future of anime!
Responsibilities
- Own Lifecycle Strategy for Drop-Driven Commerce
- Design lifecycle programs specifically built for limited-release, time-bound drops - supporting both fan engagement and disciplined commercial outcomes.
- Build Structured Launch Playbooks
- Develop repeatable frameworks for:
- Drive Sell-Through & Revenue Velocity
- Support Premium Brand Positioning
- Develop lifecycle strategies that speak to anime fans as collectors, community members, and cultural participants - not just shoppers
- Support program for new parents
Skills
- Tease and anticipation-building
- Audience priming and demand shaping
- Launch-day orchestration
- Sell-through acceleration
- Post-drop re-engagement and next-drop priming
- SKU-level performance goals
- Buy quantities and inventory risk
- Margin and pricing strategy
- Assortment roles (hero, volume driver, entry point)
- Product quality
- Limited availability
- Cultural relevance
Compensation
- The Pay Range for this position is listed.
- $129,000 - $161,200 USD
Benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- Employer paid commuter benefit
- The range listed is just one component of Crunchyroll's Total Rewards offerings for employees.
- Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
- Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Company info
- https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
- Please beware of recent scams to online job seekers.
- Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
- About our Values
- We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do.
- Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Our mission of helping people belong reflects our commitment to diversity & inclusion.
Equal opportunity
- Our commitment to diversity and inclusion
- We are an equal opportunity employer and value diversity at Crunchyroll.
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This listing is sourced directly from Crunchyroll's careers page and normalized into a canonical job model.