Ovative Group
Manager, Marketing Analytics & Measurement
Minneapolis, USA
Sponsorship not specified$90k-$132kDetected 25 days ago
Marketing AnalyticsGoogle AnalyticsBusiness DevelopmentEHR/EMRLeadershipCommunicationCollaborationPublic Speaking
About the role
- In this role you will serve as a leader on our Measurement Solutions team to help clients get the most value from marketing measurement.
- You will be responsible for the development, direction, strategy, profitability, and success of your client engagements.
- You will be an expert in how marketing measurement technology works and the strategy for how to leverage it to move forward marketing activation (testing, analysis, etc ) to unlock tangible business value for clients.
Responsibilities
- Define and drive strategy across team structure, roles, development, and clients
- Lead development for up to 3 direct reports
- Structure activation work and communication to drive most critical/fundamental business goals
- Lead client work that translates into business insights and actionable recommendations
- Develop deep understanding of marketing measurement technology and how it impacts data/analytics/clients-business
- You will be accountable for 2-4 clients engagements and will partner with marketing measurement experts to staff the engagements.
- You will also have up to three direct reports, for which you will lead & partner with them on their development.
- Measurement Solutions work is focused on connecting the dots between data, analytics, & business realities to drive forward marketing activation value for large-scale marketing clients.
- Manage client engagements by identifying workplans, workstreams, and deliverables; Deliver on project plans in-partnership with clients / leadership
- Provide business development support, assisting with strategy/messaging and liaising with prospective clients to refine scopes of work
Requirements
- 4+ years (or 3+ years + MBA) of experience working with clients (internal or external)
- At least 1+ years of experience managing direct reports
- Must be able to thrive working in ambiguous situations
- Experience related to in-marketing testing for marketing investments (Ex: Incrementality test using a holdout of a geographical area or customer holdout)
- Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc )
- Experience using Sequel to gather data or run analytics on datasets
- Experience working with MMM/MTA marketing models
Nice to have
- Experience within marketing industry (digital marketing preferred)
Compensation
- At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits.
- The salary range for this position below is inclusive of an annual bonus.
- Actual offers are made with consideration for relevant experience and anticipated impact.
- For our Manager positions, our compensation ranges from $ 90,000 to $132,000, which is inclusive of a 2 0 % bonus.
- Culture matters and we've been recognized as a Top Workplace for ten years running because of it.
- We demand trust and transparency from each other.
Benefits
- Lead strategy of client digital marketing activation roadmap & vision
- We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
- Generous paid vacation policy
Company info
- Culture matters and we've been recognized as a Top Workplace for ten years running because of it.
- We demand trust and transparency from each other.
- We believe in doing the hard and complicated work others put off.
- We're open in communication and floor plan.
- We're flat - our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily.
- Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
- Ovative is committed to fostering an inclusive environment where everyone can participate and thrive.
- We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression.
- Our policies reflect this commitment-for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
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