Zello
Product Marketing Manager
Austin, Texas
Sponsorship not specifiedDetected 22 days ago
CRMSalesLogisticsCustomer SuccessCadenceResearchLeadershipCommunicationCollaboration
About the role
- IMPORTANT: Please be aware, scammers may try to impersonate Zello by reaching out regarding job opportunities.
- All correspondence will come from the zello.com email domain.
- If you're unsure, please email recruiting@zello.com with questions.
Responsibilities
- Collaborate with team around vertical positioning (Retail, Hard Hats, Aviation)
- Develop the core enterprise narrative for each segment - putting customer business outcomes first - and enable sales to lead with a compelling "what's in it for me," "why Zello," and "why now" story for executive audiences
- Build "vertical deal kits" that improve win rate
- Create and continuously improve: vertical sales decks, 1-pagers, discovery guides, objection handling, competitive talk tracks
- Build ROI inputs and business case templates that help champions sell internally
- Partner with Sales leadership to ensure assets are used, not just produced
- Develop enterprise-ready proof: case studies, quantified outcomes, security/compliance FAQs, reference stories
- Partner closely with Product, Sales, Enablement, and Marketing to plan and execute launches (internal and external)
- Increase partner + sales confidence through measurable enablement outcomes
Requirements
- 3-5 years in Product Marketing, Solutions Marketing, or GTM Enablement for B2B SaaS
- Comfort working with enterprise sales teams, pipelines, and deal stages.
- Ability to craft ROI narratives and business cases (finance-friendly, champion-friendly)
- you can turn complex product value into clear customer language
- Familiarity working with analyst organizations like Gartner and Forrester
- Vertical experience in retail operations, field services/construction, aviation, logistics, or frontline/workforce communications
- Experience with partner enablement and channel motions
- Familiarity with voice communications, mobility, device ecosystems, or security/compliance messaging
- All Zello personnel are required to comply with defined security, privacy, and compliance requirements applicable to their role along with requirements that are applicable to all Zello personnel.
Skills
- Establish win/loss feedback loops and incorporate learnings into messaging and enablement
- Define feature positioning, target audiences, and messaging frameworks that clearly articulate customer value and business impact
- Translate product capabilities into outcomes-focused narratives that resonate with enterprise buyers and operators
- Improve win rate and/or late-stage conversion for deals where PMM assets are used
- Win rate lift or stage conversion improvement for opportunities using PMM assets
- Adoption rate of key assets (decks, ROI/business case template, battlecards) in CRM
- Sales readiness score (quarterly) and enablement attendance/feedback
- Velocity improvements in late-stage opportunities supported by proof/ROI tools
Benefits
- Design centralized reporting to monitor win rate and health of campaigns
Company info
- Zello is a voice-first communication platform, powered by our industry-leading push-to-talk technology, to improve collaboration and productivity for desk-less workers.
This listing is sourced directly from Zello's careers page and normalized into a canonical job model.