Fellow

Principal Product Manager, Brewing

San Francisco, CA · Principal

Sponsorship not specified$190k-$220kDetected 7 days ago

Product ManagementProduct StrategyPRDsExcelResearchLeadershipCommunicationPublic Speaking

About the role

We believe great coffee isn't just about the final cup; it's about the experience, the ritual, and the people who make it all happen.
You'll act as the "mini-CEO" of the category, owning the product vision, roadmap, and commercial outcomes across DTC, retail, and global markets.
This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy.

Build and maintain a deep understanding of the brewing landscape (home and prosumer), competitive set, and emerging technologies.
Drive qualitative and quantitative research with home baristas, prosumers, cafes, and partners to uncover needs, pain points, and opportunities.
Own PRDs and requirements from early concept through launch, working closely with R&D and Product Engineering.
Partner with Finance and Commercial teams to build and pressure test business cases, including forecast, margin, and portfolio positioning.
Lead cross-functional pods across R&D, Product Engineering, Firmware/Software, UX, Industrial Design, Operations, Marketing, CX, and Sales to deliver on roadmap goals.
Build tight partnerships with R&D on early concept development and coffee performance, with Product Engineering on execution, validation, and reliability, and with Software PM & UX on connected experiences.
Drive clarity, documentation, and decision-making so teams move quickly and stay aligned.
Own key elements of go-to-market strategy in partnership with Marketing, Sales, and CX (positioning, messaging, pricing, launch sequencing).
But we're more than just beautifully designed kettles and grinders-we're a brand built on innovation, community, and culture.
We're looking for a Principal Product Manager to focus on and own our brewing category through future accessories and platform extensions.

You have translated customer insights and market trends into a clear product strategy, and you're comfortable making courageous tradeoffs between cost, features, and timelines.
You're comfortable presenting to executives and board members, and you have collaborated with leaders across Product Engineering, R&D, Marketing, and Commercial teams.
8-10+ years of Product Management experience, including significant time as a senior IC working on complex, cross-functional products.
Experience working closely with brand and marketing teams on positioning, messaging, and go-to-market strategy for premium consumer products.
Demonstrated ability to own a product line P&L-level view (pricing, margin, mix) and make tradeoffs between features, cost, and schedule.
Strong technical fluency working with hardware, firmware, and software teams.
Exceptional communication skills-able to create crisp narratives for executive and board-level audiences.
Deep customer empathy and passion for elevating everyday rituals-ideally, you're a coffee enthusiast who cares about brewing quality and experience.
Comfortable operating in a fast-paced, high-growth environment with evolving structure and processes.
Why You'll Love This Role
A creative, fast-moving environment where ideas turn into action.
Competitive compensation including employee equity plan
Generous paid time off plan
401k with company contribution after 6 months of employment

Product Vision & Strategy - Brewing
Own the end-to-end product vision and long-term roadmap for Fellow's brewing platform (machines, accessories, and ecosystem features).

At Fellow, we're on a mission to help people brew ridiculously good coffee at home.

use of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any p

This listing is sourced directly from Fellow's careers page and normalized into a canonical job model.