Snapdocs

Senior Manager, Revenue Marketing - Settlement & Strategic Verticals

United States · Senior · Part-time

Sponsorship not specified$165k-$183kDetected 81 days ago

HubSpotGrowth MarketingSalesCustomer SuccessCadenceCommunication

About the role

The funnel here is more complex than the lender segment, and it's getting even more complex.
Title companies, escrow agents, and independent closing professionals are the current base.

Own the channel intelligence layer for the settlement segment, across the current base (title companies, escrow agents, independent closing professionals) and the new verticals Snapdocs is expanding into
Define the ideal customer profile for each new vertical as it opens: who converts, who churns, what a good account looks like. You'll build this with data, since there's no playbook to inherit
Build the programs & campaigns, then read and interpret the performance signals across a multi-audience, high-volume B2B funnel - surfacing the distinctions between ICPs and building the next set of strategies to act on them
Propose and own the attribution approach for a multi-vertical funnel. Get buy-in from sales and finance, and defend it when the numbers get questioned
Set KPIs for the marketing motion across all audience layers and own pipeline contribution reporting
Maintain the quality and accuracy bar on AI-generated content and channel outputs before they reach the market
Partner with Settlement Sales and Customer Success to understand where marketing signal connects to deal stage, expansion opportunity, or churn risk
Help build brand recognition in each new vertical from the ground up. As settlement expands past its current footprint, you help define what the brand needs to be
If you're hungry to learn, build, and lead - you'll do the best work of your career here.

5+ years in B2B marketing, growth marketing, revenue marketing, or demand generation, with experience across multi-audience or multi-vertical funnels
Comfort with ambiguity and greenfield problems.
Comfort with ambiguity and greenfield problems. New verticals don't come with a complete playbook, and you're energized by building one rather than waiting for it

Direct experience designing an attribution model (not just operating one someone else built) and getting cross-functional buy-in on it
Experience working in genuine partnership with sales and customer success, not just parallel to them
AI-native working HubSpot experience required

Snapdocs is changing that.
The settlement industry is navigating rapid change.
Title companies, escrow agents, and closing professionals are operating in a market that's moving faster than the tools built to serve it.
Snapdocs is the infrastructure at the center of this shift.

We believe in being upfront about pay.
The base salary range for this role is determined by your work location and falls into one of our geographic compensation zones:
Zone 1 (SF Bay Area, Seattle Metro, NYC): $165,000 - $183,000
Zone 2 (All other U.S. locations): $145,000 - $160,000
In addition to base salary, this position includes meaningful equity and a comprehensive benefits package.
Summer & Winter Break (~1-week each) + 9 Holidays per year

al employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status

This listing is sourced directly from Snapdocs's careers page and normalized into a canonical job model.