esm
Growth Marketing Manager
Carlsbad, California, United States
Sponsorship not specifiedDetected 20 days ago
A/B TestingGoogle AdsGrowth MarketingPerformance MarketingForecastingCustomer SuccessPublic SpeakingClaims ManagementOSHA
About the role
- This role has high visibility, high ownership, and meaningful influence on how the company scales its go-to-market engine.
- Define, track, and report on core growth metrics including CAC, LTV, pipeline contribution, churn, ARPU, and conversion rates.
Responsibilities
- Own growth across the full funnel, including acquisition, activation, engagement, retention, and revenue.
- Design, execute, and analyze experiments across paid, organic, lifecycle, and emerging channels to drive pipeline and revenue growth.
- Manage and optimize paid acquisition channels such as Google Ads, LinkedIn, Meta, and affiliate partnerships.
- Partner with Service and Customer Success to improve onboarding, activation, and conversion rates throughout the customer journey.
- Build and optimize lifecycle programs across email, in-app messaging, onboarding, and reactivation campaigns.
- Develop dashboards, attribution models, and forecasting frameworks to support executive-level decision making.
- Support the development of high-quality content including computer-based trainings (via Synthesia), case studies, website content, and other marketing assets.
- Drive measurable pipeline and revenue growth by defining and executing our next-stage demand generation strategy.
- This role blends strategy, execution, experimentation, and analytics, and is ideal for a hands-on operator who enjoys building scalable systems from the ground up.
- You will work closely with the CEO and cross-functional partners across Service, Sales, Customer Success, and Operations to design and execute growth programs that directly impact revenue.
Requirements
- 5-7+ years of experience in growth marketing, demand generation, or performance marketing within a B2B SaaS environment.
- Hands-on experience with lifecycle marketing, funnel optimization, and content-driven growth programs.
Skills
- ESM is a tech-enabled Risk Management firm dedicated to improving outcomes in Workers' Compensation, Safety, and OSHA Compliance.
- This is an opportunity to join a company that is in growth mode.
- Please visit our website for more information www.esminsite.com
Compensation
- Competitive salary
- Work From Home
- No recruiters please
Benefits
- Build a culture of structured experimentation, learning, and continuous optimization across marketing initiatives.
- Comprehensive Benefits
Company info
- We are looking for a Growth Marketing Manager to lead demand generation, pipeline growth, and revenue acceleration across the full customer lifecycle.
This listing is sourced directly from esm's careers page and normalized into a canonical job model.