Topstep

Senior Paid Media Manager

Chicago, IL · Senior · Full-time

Sponsorship not specified$135k-$150kDetected 2 days ago

A/B TestingGoogle AdsCRMPerformance MarketingCommunicationCollaboration

About the role

This role will be responsible for managing and scaling performance marketing campaigns while partnering closely with the Director of Growth to test and expand into new acquisition channels.
Company Culture & Perks - Topstep is an engaging working environment that ranges from fully remote to hybrid.
We foster a culture of collaboration by keeping cameras on during meetings and maintaining a robust Slack environment for communication. - Seven Company-paid Holidays and generous Family Leave.

Continuously optimize campaigns to improve CPL, CAC, ROAS, and conversion performance.
Manage budget allocation across channels based on performance and marginal return.
Partner with internal analytics teams to ensure campaign performance is accurately measured and reported.
Channel Expansion & Partner Management
Coordinate with external partners to launch pilots and evaluate performance.
Design and execute structured experimentation frameworks to improve acquisition performance.
Partner with the Growth Director and Analytics team to implement incrementality testing, holdout experiments, and attribution analysis.
Partner with creative teams to develop and test new advertising concepts.
Build systematic testing plans for:

5 + years of experience in performance marketing, paid acquisition, or growth marketing.
Experience working with advertising platforms such as Google Ads, YouTube, Meta, or other performance channels.
Familiarity with emerging acquisition channels such as Reddit, CTV, or programmatic platforms.
Experience working cross-functionally with analytics, product, and marketing teams.

Experience with Paid Search.
Experience scaling paid acquisition programs with large budgets.
Familiarity with attribution models, incrementality testing, and marketing analytics.
Experience working with lifecycle marketing and CRM teams to improve acquisition and retention performance.
We foster a culture of collaboration by keeping cameras on during meetings and maintaining a robust Slack environment for communication.
$135,000 - $150,000.
The compensation offered will take into account the internal compensation structure and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience, among other factors.

Google Search.
Performance Max.
YouTube.
Paid Social.
Work closely with the Director of Growth to identify and test new acquisition channels.
Reddit.
Connected TV (CTV).
New performance marketing platforms.
Analyze early results and provide recommendations on scaling or optimizing new channels.
Notice Pursuant to 775 ILCS 5/2-102(L).
Topstep LLC uses artificial intelligence ("AI") in connection with its recruitment and hiring process.

Employer
Topstep is an Equal Opportunity Employer. We are committed to fostering an inclusive environment where all employees and applicants are valued. All qualified candidates will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or veteran status, in compliance with applicable federal, state, and local laws.
Interested in the role? Apply today with your resume!
Notice of Use of Artificial Intelligence in Recruitment and Hiring: Notice Pursuant to 775 ILCS 5/2-102(L). Topstep LLC uses artificial intelligence ("AI") in connection with its recruitment and hiring process. Examples include, but are not limited to, AI tools used to improve job descriptions, generate interview questions, draft communications, assist with scheduling, and source candidates, as well as AI features built into third-party platforms such as LinkedIn, Indeed, and Glassdoor. Topstep will not use AI that has the effect of subjecting employees or applicants to discrimination on the basis of any protected class under the Illinois Human Rights Act.

This listing is sourced directly from Topstep's careers page and normalized into a canonical job model.