Balsam Brands
Senior Brand Manager, GE Holiday Lighting
Redwood City, CA · Senior · Full-time
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About the role
- Senior Brand Manager, GE Holiday Lighting
- Our ideal candidate has a strong foundation in consumer-packaged goods (CPG) brand management and an entrepreneurial operating style.
- This position reports to the Head of GE holiday lighting and works closely with VP of Marketing.
Responsibilities
- Partner with Legal, Product, Packaging, and GE licensing stakeholders to ensure that trademarks, claims, warranties, and customer-facing content are accurate, approved, and consistent
- Develop retailer-specific marketing plans for current and future accounts based on each retailer's shopper, category role, promotional model, digital requirements, and seasonal calendar
- Set and maintain product detail page and digital shelf standards across retailer websites and marketplaces
- Create retail media, co-marketing, and seasonal storytelling briefs that connect account objectives, priority products, creative assets, timing, budgets, and expected outcomes. Coordinate execution with internal teams, agencies, and retailer partners
- Serve as the primary marketing partner to Consumer Insights, establishing a consistent intake and working rhythm
- Guide direct reports and functional team members by identifying opportunities for growth, leveraging team strengths, and developing members toward organizational effectiveness
- Maintain a practical toolkit with approved claims, logo and visual standards, packaging and support language, and guidance for adapting materials by retailer
- Partner with Sales on sell-in presentations, business reviews, marketing support plans, and account expansion.
Compensation
- Build and manage the annual marketing calendar, approval workflows, status tracking, and asset libraries needed to support a growing retailer base and a complex seasonal business
Benefits
- Own GE holiday lighting brand positioning, messaging and consumer benefits hierarchy, and innovation storytelling.
- Build scalable tools such as product stories, point-of-sale concepts, customer education, and launch checklists
This listing is sourced directly from Balsam Brands's careers page and normalized into a canonical job model.