Liquid I.V.

Senior Manager, Head of Social & Influencer

El Segundo, CA · Senior

Sponsorship not specifiedDetected 12 days ago

SparkInfluencer Marketing

About the role

The Head of Social & Influencer Marketing will be responsible for leading and executing the brand's social media and influencer strategy across all social platforms that is aligned with the brand pillars, marketing objectives and business goals.
In this role, this person will responsible for the development, planning and execution of all strategic 360 social media & influencer plans (including macro, micro and affiliate).
The ideal candidate is a storyteller who understands the combination of content, conversation and culture with a successful track record of leading and executing innovative consumer-based strategies that are brand centric.

They will partner with our external agencies to create disruptive, compelling, and engaging content that entertains, educates, and ultimately drives c onsumer behavior.
This person should have a deep understanding of the creator world, bring forth new content strategies and ideas and drive integrated social & influencer campaigns that fit within the overarching marketing strategies.
Own and drive the company's overall social media strategy across TikTok, Instagram, YouTube, Meta, Reddit, Pinterest, and emerging platforms
Develop platform-specific content strategies that grow audience, deepen engagement, strengthen brand equity, and support paid media performance goals
Drive performance across both organic and paid social KPIs including engagement rate, reach, impressions, CTR, hook rate, CAC efficiency, ROAS contribution, conversion metrics, and content performance
Build social-first strategies that spark community participation while also creating scalable opportunities for paid amplification
Own creation of social-first, culturally relevant content that builds brand love while supporting broader business objectives

It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required.

Translate brand pillars, usage occasions, and differentiation into compelling platform-native storytelling that works
Ensure content reflects both brand identity and audience/platform behavior across organic and paid environments
Continuously evolve creative approaches based on platform trends, audience insights, algorithm shifts, and performance learnings <span

We are a world-class team of innovators and passionate change-makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.
At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.
Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.

This listing is sourced directly from Liquid I.V.'s careers page and normalized into a canonical job model.