escogroup

escogroup

Marketing Manager

Marion, Iowa · Full-time

Sponsorship not specifiedDetected 20 days ago
SEOSEMEmail MarketingContent MarketingBrand StrategyHubSpotSalesforceGoogle AnalyticsCRMPerformance MarketingSalesBusiness DevelopmentLead GenerationCustomer SuccessResearchLeadershipCommunicationCollaborationPublic Speaking

About the role

  • The Marketing Manager is responsible for leading and developing ESCO's marketing function while driving measurable business growth through demand generation, brand development, and sales enablement initiatives.
  • This role serves as the organization's marketing leader, partnering closely with executive leadership and business unit leaders to create and execute marketing strategies that generate qualified opportunities, strengthen ESCO's market presence, and support long-term growth objectives.
  • The ideal candidate has a strong background in performance marketing, demand generation, and revenue-focused marketing, combined with the leadership skills necessary to build processes, develop team members, and establish marketing discipline across a multi-business-unit organization.

Responsibilities

  • Lead, develop, and mentor the marketing team while creating a culture of accountability, collaboration, and continuous improvement.
  • Build scalable marketing processes that support future growth across all ESCO business units.
  • Revenue Marketing & Lead Generation
  • Own marketing's contribution to pipeline growth and business development efforts.
  • Develop and execute integrated lead generation strategies aligned with company and business unit objectives.
  • Create and manage demand generation programs across digital marketing, email campaigns, content marketing, events, referral programs, and other channels.
  • Establish and monitor key lead generation metrics including marketing-qualified leads (MQLs), sales-qualified leads (SQLs), opportunity creation, conversion rates, and pipeline influence.
  • Partner closely with sales and business development teams to improve lead quality, lead conversion, and customer acquisition efforts.
  • Continuously optimize campaigns to improve return on marketing investment.
  • Develop and maintain ESCO's brand strategy across all business units.

Requirements

  • Occasional travel to other ESCO offices or client sites may be required but generally does not exceed 10%.
  • Increase awareness of ESCO's services, expertise, and market differentiators.

Compensation

  • Partner with executive leadership to develop annual marketing plans, budgets, and growth strategies.
  • Develop annual and quarterly marketing plans aligned with organizational growth objectives.
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