Lumeris

Lumeris

Director, Lifecycle Marketing & Martech

Remote, USA · Director · Full-time

Sponsorship not specified$154k-$211kDetected 26 days ago
A/B TestingSalesforceCRMCadenceLeadershipCommunicationCollaboration

About the role

  • The Director of Lifecycle Marketing & Martech is responsible for how Essence Healthcare engages members, brokers, and providers across the full lifecycle.
  • This role is a key driver of revenue, retention, and long-term customer value.
  • Lifecycle Strategy & Customer Journey Orchestration

Responsibilities

  • Own the end-to-end lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and reactivation for members, brokers, and providers.
  • Define key moments in the journey (e.g., enrollment, onboarding, broker communications, provider engagement milestones) and design strategies to improve engagement, retention, and outcomes.
  • Ensure journeys are scalable, documented, and consistently deliver an exceptional experience for all audiences.
  • Establish best practices for segmentation, suppression logic, and communication cadence to optimize engagement and prevent audience fatigue.
  • Partner with Data and Analytics teams to ensure audience strategies leverage insights and drive measurable impact.
  • Own lifecycle performance measurement for all audiences, defining KPIs across engagement, conversion, retention, and satisfaction.
  • Translate insights into actionable recommendations that inform targeting, messaging, journey design, and marketing investment.
  • Collaborate with Analytics and Data teams to integrate lifecycle performance into broader organizational reporting.
  • Lumeris and its partners are committed to protecting our high-risk members & prospects when conducting business in-person.

Requirements

  • 8-12+ years of experience in lifecycle, CRM, or growth marketing.
  • Deep expertise in Salesforce Marketing Cloud (required).
  • Proven ability to define audience strategies and measure campaign/journey performance against core business KPIs.
  • Exceptional cross-functional collaboration and communication skills, with an ability to influence and align stakeholders from executives to individual contributors.
  • All personnel who interact with at-risk members or prospects are required to have completed, at a minimum, the initial series of an approved COVID-19 vaccine.
  • If this role has been identified as member-facing, proof of vaccination will be required as a condition of employment.
  • The job description describes the general nature and level of work being performed by people assigned to this job and is not intended to be an exhaustive list of all responsibilities, duties and skills required.
  • Experience building and scaling lifecycle programs for multiple audiences, ideally in a regulated industry (healthcare, insurance, financial services).
  • Proven ability to lead and develop high-performing teams.
  • Working Conditions
  • While performing the duties of this job, the employee works in normal office working conditions.
  • #LI-Remote
  • Pay Transparency:
  • Factors that may be used to determine your actual pay rate include your specific skills, experience, qualifications, location, and comparison to other employees already in this role. In addition to the base salary, certain roles may qualify for a performance-based incentive and/or equity, with eligibility depending on the position. These rewards are based on a combination of company performance and individual achievements.
  • The hiring range for this position is:
  • $153,800.00-$210,650.00
  • Benefits of working at Lumeris

Skills

  • Define frameworks for audience segmentation and targeting across members, brokers, and providers.
  • Salesforce Marketing Cloud & Martech Strategy
  • Serve as the subject matter expert for Salesforce Marketing Cloud, defining platform architecture, best practices, and governance.

Compensation

  • Factors that may be used to determine your actual pay rate include your specific skills, experience, qualifications, location, and comparison to other employees already in this role.
  • In addition to the base salary, certain roles may qualify for a performance-based incentive and/or equity, with eligibility depending on the position.
  • $153,800.00-$210,650.00

Benefits

  • Medical, Vision and Dental Plans
  • Tax-Advantage Savings Accounts (FSA & HSA)
  • Life Insurance and Disability Insurance
  • Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)
  • Learning and Development Opportunities
  • In addition to the base salary, certain roles may qualify for a performance-based incentive and/or equity, with eligibility depending on the position.

Company info

  • These rewards are based on a combination of company performance and individual achievements.
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