Tiaa
Product Marketing CW
Virtual, NC, USA · Contract
Sponsorship not specifiedDetected 14 days ago
AccessibilityProject ManagementBrand StrategySalesBudgetingResearchCommunicationAdaptability
About the role
- Assist with the development and implementation of product marketing strategy, turning ideas into reality
- Contribute to journey mapping for respective audiences - including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs
Responsibilities
- Utilizes the specific features and options of designated new products or enhancements in coordination with management and with other partners of the organization.
- Coordinates with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding and marketing approaches.
- accessibility.support@tiaa.org
- TIAA maintains a drug-free and smoke/free workplace.
- Accessibility Support
- TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
- Email: accessibility.support@tiaa.org
Nice to have
- Recommends product positioning, associated marketing themes and media channels that align with target customer demographics.
- Analyzes marketing data and interprets it for brand impact to report to management on implications for key products.
- Conducts qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies.
- Analyzes the product P&L (e.g. budgeting, expenditures, profitability, and ROI).
- Reviews copies for advertising, marketing, training and communication materials, for new and enhanced products.
- University (Degree) Preferred
- 3+ Years Required
- 5+ Years Preferred
Skills
- Excellent project management and communications skills
- Strong interpersonal communication and organization skills
- Strong communication skills (oral and written)
Compensation
- Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.
Benefits
- Provide product marketing support by leading and managing content creation and maintenance for TIAA Retirement Solutions investment products.
- Working knowledge of fixed and variable annuities and retirement plan industry (preferably 403(b)); TIAA contract knowledge a plus
Equal opportunity
- We are an Equal Opportunity Employer.
- TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
- Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.
- If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
This listing is sourced directly from Tiaa's careers page and normalized into a canonical job model.