SINE Digital

SINE Digital

Media Planner

Los Angeles, California, United States

Sponsorship not specified$70k-$90kDetected 14 days ago
Data VisualizationSEOSEMGoogle AdsMeta AdsForecastingResearchLeadershipCommunicationCollaborationOrganizational Skills

About the role

  • This role is ideal for someone with deep paid social and paid search experience, strong cross-channel planning instincts, and a working understanding of programmatic buying across display, CTV, streaming audio, and DOOH.
  • Conduct audience, market, and competitive research to inform targeting, channel mix, and budget allocation.
  • Performance Analysis & Reporting Monitor campaign performance and proactively identify insights, trends, and optimizations.

Responsibilities

  • You'll play a key role in developing media strategies that drive ticket sales, audience growth, and campaign performance for major theatre and cultural partners in the Los Angeles region.
  • You will work closely with Account Directors, Media leadership, Data & Insights, SEO, and Media Specialists to deliver high-impact, performance-driven campaigns.
  • Media Strategy & Planning Develop cross-channel media strategies rooted in performance KPIs while supporting occasional brand-building initiatives.
  • Build data-driven media plans across paid social, search, display, CTV, streaming audio, and DOOH.
  • Partner with Account Directors to translate client goals into cohesive, measurable media strategies.
  • Build clear, concise reports using SINE's custom reporting app and, when needed, bespoke Looker Studio dashboards.
  • Cross-Functional Collaboration Work closely with Client Team, Data & Insights, SEO, and Media Specialists to deliver integrated, insight-led campaign recommendations.
  • Industry Knowledge Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies.
  • Represent SINE at various industry conferences and events, building the company's presence and network.

Requirements

  • Strong understanding of best practices across display, CTV, streaming audio, and DOOH.
  • Therefore, candidates must be based in, or able to commute regularly to, the Los Angeles area, where the future office will be located.

Compensation

  • $70k-$90k

Company info

  • SINE Digital is a global leader in media, technology, and insights for the live entertainment industry.
  • With offices in London, New York and California, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.
  • Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world's foremost cultural organizations such as The Nederlander Organization, Mirvish Productions, Center Theatre Group, The National, The Royal Ballet & Opera, LW Theatres, and The Royal Court.
  • At SINE Digital, we're committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are.
  • We believe that diverse perspectives and lived experiences are key to driving innovation, and we're proud to be an equal opportunity employer.
  • Inclusion is more than a policy, it's part of our culture.
  • We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity.
  • If you require any adjustments or support during the recruitment process, let us know at careers@sinedigital.com - we're here to ensure you have what you need to show up as your best self.
  • We are seeking a Media Planner based in Los Angeles to support a portfolio of performing arts centers, Broadway tours, museums, and cultural institutions across the country.
  • ABOUT US SINE Digital is a global leader in media, technology, and insights for the live entertainment industry.

Equal opportunity

  • equal opportunity employer.
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This listing is sourced directly from SINE Digital's careers page and normalized into a canonical job model.