Fora
Growth Marketing Manager, Advisor Growth
New York City · Part-time
No sponsorship$145k-$175kDetected 1 day ago
A/B TestingGrowth MarketingPerformance MarketingCadenceResearchExperimental DesignCollaborationProblem Solving
About the role
- This role is focused on finding the channels, strategies, and initiatives that bring in advisors who go on to book meaningful, repeat travel, rather than simply maximizing signups.
- Success in this role requires strong analytical thinking, an experimentation mindset, and a passion for using AI as a core part of your day to day workflow to accelerate research, creative iteration, analysis, and operational efficiency.
- Make channel investment decisions based on incrementality, downstream value, and return on ad spend targets, balancing experimentation with disciplined capital allocation.
Responsibilities
- Own the end to end strategy, execution, and optimization of advisor acquisition initiatives across emerging marketing channels and cross functional growth opportunities.
- Develop, launch, and evaluate structured zero to one experiments with clear hypotheses, success metrics, decision timelines, and predefined criteria for scaling, iterating, or ending initiatives.
- Build repeatable testing frameworks that enable the team to evaluate new acquisition opportunities consistently and efficiently.
- Lead the operating cadence for acquisition performance, including daily pacing reviews, weekly scorecards and growth reviews, and monthly cohort analyses, initiative reviews, and channel deep dives.
- Partner with the Data team to design measurement approaches that isolate incremental impact and develop robust lifetime value, customer acquisition cost, and cohort quality models.
- Drive landing page and offer experimentation by partnering with Creative and Site and Conversion teams while maintaining ownership of testing strategy, creative alignment, measurement, and recommendations.
- Build and maintain AI powered automations and agents that streamline recurring workflows such as reporting, competitive research, creative analysis, and performance monitoring.
- Champion an incrementality first approach across all acquisition initiatives by prioritizing rigorous experimental design over traditional attribution models.
- Fora is looking for a Growth Marketing Manager, Advisor Acquisition to identify, test, and scale new advisor acquisition opportunities that drive long term business growth.
- Reporting to the Performance Marketing Lead, you will own the full lifecycle of growth initiatives, from initial hypothesis through experimentation, measurement, and scaling.
Requirements
- Experience owning growth or performance marketing channels and cross functional initiatives from strategy through execution and optimization.
- Strong understanding of incrementality measurement, including holdout testing, geo experiments, matched market testing, or similar causal methodologies.
- Strong analytical skills with the ability to synthesize complex performance data into clear recommendations and business decisions.
- A high degree of ownership, accountability, and bias toward action, with a demonstrated ability to overcome obstacles and drive outcomes independently.
- Experience scaling emerging acquisition channels from initial experimentation through sustained investment.
- Experience working in high growth technology or consumer marketplace businesses.
- Experience using AI tools to accelerate experimentation, research, reporting, creative development, and workflow automation.
Nice to have
- Strongly Preferred
Compensation
- Compensation for this role varies based on experience, with an indicative range of $145k -$175k + equity.
Benefits
- Own the health and optimization of channel measurement signals, ensuring platforms optimize toward meaningful advisor value rather than low quality acquisition metrics.
- Collaborate with Creative partners to develop, test, and iterate channel specific creative assets, leveraging AI enabled workflows to increase testing velocity and creative learning.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Commuter Benefits
- Supplemental Life Insurance
Company info
- to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.
- We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.
- Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City.
- In 2026, we announced our $60 million Series D investment round, led by Forerunner and Tactile Ventures, with continued participation from existing investors Thrive Capital, Insight Partners, and Heartcore Capital.
- We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and we were most recently recognized as one of the TIME100 Most Influential Companies 2026.
- We're building the first truly unified platform for all travel needs-leveraging the best of human expertise and technology to transform how people plan and book travel.
Equal opportunity
- Fora is committed to an equitable hiring process and an inclusive work environment.
- BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.
- We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
Visa & Work Authorization
- Fora is unable to sponsor or assist with U.S. work authorization.
This listing is sourced directly from Fora's careers page and normalized into a canonical job model.