BitGo
Product Marketing Manager
New York, United States · Full-time
Sponsorship not specifiedDetected 7 days ago
SalesCommunicationCollaborationOrganizational Skills
About the role
- BitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage.
- Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space.
- As the operational backbone of the digital economy, BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian, and staking provider, in the world.
Responsibilities
- Own messaging, positioning, and GTM strategy for key BitGo products and features
- Develop deep understanding of customer segments across institutional and retail audiences
- Build buyer personas, use cases, and competitive positioning to differentiate BitGo in the market
- Partner with Product Management to shape roadmap priorities and bring new features to market
- Lead product launches end-to-end, including internal alignment, messaging, and external campaigns
- Own release communications and ensure adoption across existing and new clients
- Create sales collateral including decks, product guides, demos, and customer-facing materials
- Collaborate with content, growth, and PR teams to drive demand and awareness
- Support campaigns, lifecycle marketing, and product-led growth initiatives
- Support GTM efforts for BitGo's retail and mobile platform initiatives
Requirements
- 4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
- Strong ability to translate technical products into clear customer value propositions
Nice to have
- Familiarity with both institutional and retail user journeys is a plus
Compensation
- Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary.
- Equity, an annual performance bonus, and the benefits outlined above are also part of this role's package.
Benefits
- Competitive base salary, bonus, and stock options
- 100% company-paid health insurance for employee, partner, and dependents
- Paid parental leave, Paid vacation
- Free commuter/parking pass
- Equity, an annual performance bonus, and the benefits outlined above are also part of this role's package.
- Benefits may vary based on location.
Company info
- We are seeking a Product Marketing Manager to drive go-to-market strategy across BitGo's platform.
This listing is sourced directly from BitGo's careers page and normalized into a canonical job model.