omnigroup

SNR BRANDS, EVENTS & CSR OFFICER

Accra, or

Sponsorship not specifiedDetected 20 days ago

Project ManagementEmail MarketingBrand StrategyNegotiationExcelLogisticsResearchLeadershipCommunicationTime Management

About the role

The ideal candidate will be a strategic thinker with a passion for brand storytelling and a track record of successful community-based projects.
Ensure brand consistency across all channels, including product packaging, marketing materials, digital platforms and events.
Monitor brand performance, consumer feedback and market trends to identify opportunities for growth and improvement.

Responsibilities

As Snr Brands, Events & CSR Officer, you will develop and execute brand strategies that drive the commercial success, visibility and market leadership of the BabyLove brand.
You will also lead impactful CSR initiatives to support mothers and babies.
Develop and implement a comprehensive brand strategy that reinforces our company's mission and values.
Manage content creation, photo/video shoots, and brand storytelling.
Manage event budgets, timelines, and logistics, including venue selection, vendor negotiation and staffing.
Develop event concepts and themes that align with brand messaging and marketing goals.
Collaborate with the marketing, sales and product teams to ensure events meet strategic objectives.
Develop our events and activations strategy in line with our brand objectives.
Develop and share the periodic events calendar with marketing, sales, and the GTM teams.
Manage the event agency to ensure all events are executed with excellence.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
Minimum of 5 years of progressive work experience in a role combining brand marketing, event management and/or CSR.
At least 3 years of consumer marketing experience within a Fast-Moving Consumer Goods (FMCG) company.
Experience in the consumer goods or baby care industry is an advantage.
Demonstrable experience in planning and executing at least 3 major brand activations or public events from concept to post-event reporting.
Experience in the Ghanaian FMCG market is a strong advantage.
Digital and social media platforms proficiency (incl.

Compensation

Develop and execute at least ONE consumer promotion per year, either to drive customer acquisition or increase usage.
Develop yearly brand events and activation plans to achieve overall marketing objectives.

Company info

Babylove Sanitary Products and Packaging Limited is a Baby Diaper Manufacturing Company based in Tesano, Accra.
We create, market, and distribute products known for its premium quality and innovative features to support parents in raising happy and healthy babies.
At BabyLove, we aim to empower parents to create a world of hygiene and well-being for their babies.
We believe every diaper change is an opportunity to shower your baby with love.
With our range of diapers, you can be confident that your baby is comfortable, protected and free to explore the world around them.
Our corporate strategy and operational focus is to grow our business through superior customer value, innovative technology, and delivering the highest level of customer satisfaction while reducing our environmental impact.
Our extraordinary people, with their courage and determination, have made our journey a successful one.
We value diversity, we celebrate our people's passions, commitments and skills.
In our supportive culture, you will be empowered to be you.
Just bring your ambition, curiosity, and ideas, and we will celebrate your work and help you reach your fullest potential.
Join us, and together, we will innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
DATE CLOSING: OPEN UNTIL FILLED
Plan, coordinate, and execute all company events, including product launches, promotional campaigns, trade shows and brand activations.
Coordinating the launch program with external customers as well as employees.

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