Invita Healthcare Technologies

Invita Healthcare Technologies

Senior Vice President of Marketing

Baltimore, MD · Exec

Sponsorship not specified$12k-$15kDetected 27 days ago
Brand StrategyHubSpotSalesforceSalesForecastingBudgetingProcurementCustomer SuccessWordPressPublic HealthLeadershipCommunicationPublic SpeakingOrganizational Skills

About the role

  • The Senior Vice President of Marketing is a key executive leader responsible for defining and driving InVita's global marketing strategy, brand transformation, and full-funnel demand generation engine.
  • A critical mandate of this role is leading strategic re-branding and repositioning initiatives at scale, including experience transforming brands in multi-market and international environments.
  • The role also includes regular engagement with private equity stakeholders through performance reporting and strategic updates.

Responsibilities

  • This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
  • This leader will build a high-performing, data-driven marketing organization and serve as a key executive partner to Sales, Product, Customer Success, and Finance.
  • Lead, scale, and develop a high-performing marketing organization across demand generation, brand, communications, events, and marketing operations.
  • Drive full-funnel demand generation strategy with accountability for pipeline creation, velocity, and conversion performance.
  • Oversee corporate narrative development and thought leadership platforms to support global market leadership and brand authority.
  • Build and present Monthly Operating Reports and marketing performance insights to executive leadership and private equity stakeholders.
  • Design scalable systems, processes, and analytics infrastructure to support global marketing execution and brand consistency.
  • Continuously evolve marketing technology and automation systems (e.g., Salesforce, HubSpot) to support global scalability.
  • Own and define the global marketing strategy, including enterprise brand positioning, with a focus on brand transformation and re-branding initiatives across markets.

Requirements

  • 12-15+ years of progressive marketing leadership experience, including senior executive-level responsibility in B2B SaaS environments.
  • Demonstrated track record of leading successful re-branding or brand transformation initiatives at an international level.
  • Proven success leading and scaling marketing organizations with measurable impact on pipeline and revenue performance.
  • Deep expertise in demand generation, digital marketing, and full-funnel marketing strategy.
  • Experience leading cross-functional and cross-regional go-to-market alignment.
  • Expertise with HubSpot, WordPress, Elementor, Smartsheet, Salesforce, and modern marketing automation and analytics platforms.
  • Experience in enterprise B2B SaaS required.

Nice to have

  • Bachelor's degree required

Compensation

  • $200,000 annually (commensurate with experience), plus a performance-based annual bonus of up to 30% of base salary.
  • Hours of work: Typical hours of work are from 8:30 AM until 5:30 PM ET.
  • Additional hours may be necessary as needed.
  • This position is exempt from overtime.
  • Overview: The Senior Vice President of Marketing is a key executive leader responsible for defining and driving InVita's global marketing strategy, brand transformation, and full-funnel demand generation engine.
  • This role owns the end-to-end marketing function-including brand, product marketing alignment, communications, events, digital marketing, and marketing operations-with a primary focus on scalable revenue generation and enterprise-wide brand elevation.

Benefits

  • About InVita Healthcare Technologies InVita Healthcare Technologies is a leading software provider for complex medical, forensics, and community care environments.
  • We build specialized, highly configurable, and integrated systems that support hospitals, blood centers, donation organizations, public health labs, and forensic labs.
  • This individual has successfully led brand transformation initiatives across multiple markets, aligning global messaging, go-to-market strategy, and demand generation under a unified strategic vision.
  • Partner closely with Sales leadership to optimize go-to-market execution, pipeline health, and revenue attainment.

Company info

  • Represent the company in executive forums, industry events, and strategic partnerships, reinforcing the brand at the enterprise level.
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