Wmg

Sr. Manager, Marketing & Digital

USA - Los Angeles - 777 S · Senior

Sponsorship not specified$80k-$90kDetected 16 days ago

PhotoshopContent MarketingCRMSignal ProcessingCommunicationCollaborationProblem Solving

About the role

This isn't just about "releasing records"-it's about architecting moments that move the needle in a hyper-fragmented digital landscape.
You will be responsible for translating an artist's creative vision into a commercial powerhouse, ensuring that every rollout is as innovative as the music itself.
Work with production and A&R oversee all product creation

Outside of the box marketing thinking, not doing the tried and true but finding new ways to connect to fans, drive streams and sales of Warner Records music
Experience talking directly with DSP's and social media partners (TikTok, Meta, X, etc.) and pitching campaigns with them
Collaborate with all departments to develop innovative, fully integrated marketing and digital campaigns that drive cultural relevance, audience growth, and commercial success.
Drive revenue -Work with A&R / Commerce to develop music streaming and physical product ideas that generate incremental revenue and drive fandom
Manage team coordinator and their daily workflow
Collaborate with internal teams including Commercial Revenue, Marketing, Brand Partnerships, Creative and Publicity, to build cohesive cross-platform campaigns.
Partner with artists and management to craft a social narrative and content strategy for each artist that elevates their brands and drives fandom, cultural conversation and music consumption.
Work with artist management and internal departments to develop and maintain an editorial calendar across all social platforms
Partner with internal creatives and external creators to develop high-performing short-form content for Warner Records artists
Build and maintain relationships with social media platform representatives and participate in regular update meetings

You have successfully led marketing and digital campaigns that resulted in measurable growth (e.g., Chart positions, RIAA certifications, or significant streaming milestones).
Experience creating short form and viral content for music
Experience working with content creators
Deep knowledge of consumer and digital analytics

Create an overall Marketing and digital vision for the artist to be shared across the company

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members.
Here, we turn dreams into stardom and audiences into fans.
We are guided by three core values that underpin everything we do across all our diverse businesses:
We pursue excellence for our team and our talent.
Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success.
That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.
We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.
At Warner Records, we pride ourselves on being an artist-first company.
We are a collective of fans, creators, and rebels who believe that music is the ultimate connector.
If you are ready to shape the sound of the future and work in an environment that prizes bold thinking and high-speed execution, we want to hear from you.
The Marketing team at Warner Records are best in class driving award winning marketing and digital
3-5 years of marketing experience at a Record Label or management company

This listing is sourced directly from Wmg's careers page and normalized into a canonical job model.